Walsh College to Host a Salary Negotiation Webinar on March 9

The good news is you got a job offer. Now it’s time to talk salary.

But the bad news is most people don’t really know how to negotiate successfully, and many women won’t negotiate at all.

“Salary is the biggest investment over your lifetime, and neglecting salary negotiation not only leaves countless dollars on the table during the span of your career, it also impacts lifestyle, home-buying ability, children’s college funds, and retirement,” said Dr. Brenda Paine, director of Career Services at Walsh College.

Paine will host a complimentary webinar titled “Art of Salary Negotiation” from 11:30 to 12:30 p.m. on Thursday, March 9, at Walsh College’s Troy campus.

Topics for discussion include:
> Gender differences and how they impact negotiations.
> Salary myths and facts.
> The concept of negotiation, and how to make it a win-win.
> Why women don’t negotiate salary and the implications throughout your career when you don’t negotiate.

During the webinar, audience members can ask questions via chat, get advice, and gain a better understanding of what is available to them during the negotiating process. For instance, most new hires don’t realize that hiring managers expect some negotiations and that they do leave some wiggle-room regarding salary. Negotiating benefits, such as vacation days and personal time, is also covered in the webinar.

Also on the agenda is a discussion about the salary gender gap and why women are less likely to negotiate. Linda Babcock and Sara Laschever, co-authors of the book “Women Don’t Ask,” report that 57 percent of men will ask for more money after an initial offer, compared to only 7 percent of women.

“There needs to be a discussion about why women don’t negotiate at the rate men do,” said Paine. “It’s a serious issue for working women. Statics show that women who do negotiate received an average of $4,053 more than those who do not. We need to figure out what’s holding women back from the bargaining table.”

To register for the webinar or for more information, visit http://www.walshcollege.edu/webseries

Shinola President Jacques Panis: Detroit Is Rich with Talent and People Who Want to Learn

By Nick Mattar

More than 50 attendees gathered at the College for Creative Studies to hear from Shinola President Jacques Panis, the latest executive to participate in the Detroit Regional Chamber’s Inside the CEO Mind series. Panis discussed the breadth of talent in the Detroit region and how it was a driving factor for Shinola’s decision to open a watch factory in the city.

“People always ask, ‘Why would you open a watch factory in Detroit?’ The answer is that Detroit is rich with talent and rich with people who want to learn,” Panis said.

Panis also shared insight on the business decisions guiding Shinola’s portfolio of products including watches, bicycles, jewelry, turntables, notebooks and more.

“You don’t want to be a ‘one trick pony’ or known for selling only one product. Your second product category is as important as your first,” Panis said, referring to Shinola’s bicycles that his team developed after launching the company’s first lines of watches.

In addition to his business acumen, Panis also talked about Shinola’s involvement in the community. He cited Frank Venegas Jr., president of The Ideal Group, as a great example of a leader who improved his community by proactively offering jobs to local residents. Shinola has added 600 jobs to the region’s economy since opening in 2011. Nearly 300 of those jobs are based in the A. Alfred Taubman Center, which also houses a high school and the College for Creative Studies. It is the only building in the world that houses both a factory and a higher education institution.

Following the presentation, Panis took questions from attendees and led a tour of the Shinola facilities in the Taubman Center. View photos from the event and tour here.

Nick Mattar is the director of marketing at the Detroit Regional Chamber.

Legislative Update: Brownfield Bills Will Spur Region’s Transformational Development Projects, Attract Talent

Earlier this week, the Michigan Senate approved legislation to expand the state’s Brownfield TIF Act (Senate Bills 111-115) to provide gap financing for large, transformational projects. Michigan’s growth and prosperity depends on attracting and retaining talent who seek vibrant urban places to live and work.  Development projects in our urban cores continue to face significant economic gaps, as market rents fail to support major ground-up construction or rehabilitation of large, distressed historic structures.

Passing this critical legislation will unlock billions in new investment in every corner of the state, including potential projects such as Arcadia Commons West in Kalamazoo, the Grand River Rapids Restoration project in Grand Rapids, and the Silverdome in Pontiac.

The Detroit Regional Chamber’s advocacy team continues to actively engage lawmakers on this issue and serves as a leading member of the MI Thrive coalition, supporting this key component of the region and state’s continued revitalization. The coalition consists of 40 community and economic development leaders and chambers of commerce across the state.

Digital Marketing Experts: It’s Time to Rethink How You Connect with Your Audience

By Daniel Lai

For many companies struggling to find their place in today’s digitally-driven world, lack of a clear marketing plan and failure to adapt to new platforms means getting left behind and losing business.

That was a key message marketing experts laid out to more than 200 attendees during the Detroit Regional Chamber’s first Digital Marketing Boot Camp last week at the College for Creative Studies. The event was sponsored by MLive and Motown Digital.

Sola Obayan, principal consultant at BTO Solutions and founder of the Social Media Association of Michigan, said at the heart of any good digital marketing strategy is understanding what a target audience wants and crafting that message to draw in potential customers to a company’s website.

“Oftentimes we get caught up in the ‘what’ or ‘how’ message when really we should start with the ‘why,’” she said, drawing on examples from companies like Hallmark.

The greeting card company reaps millions of dollars every year by playing off of customers’ emotional response.

“Think about how you want your audience to feel when they engage with your brand,” Obayan said. “By building that bond with your audience, you can drive action.”

Don’t Build Your House on Sand

Before a company jumps on the latest social media platforms, it must first take the time to invest in a user-friendly website. Two of the biggest “no-no’s” Obayan often sees from small and medium-sized businesses are confusing websites and stretching resources and messages across too many social media platforms, a phenomenon she called “shiny object syndrome.”

“Don’t build your house on sand,” Obayan said.

Michael Taylor II, creative partner for SS Digital Media, agreed that a company’s website is key.

“You have to do a good job of providing the customer with the content promised,” he said. “If you send someone to your website via social media, they shouldn’t have to spend time searching.”

Taylor was part of a panel of experts led by Eric Hultgren, director of marketing at MLive Media Group, that also included Lynn Haliburton, senior account executive at Marx Layne & Co., and Dan Fuoco, interactive marketing manager for the Detroit Metro Convention & Visitors Bureau.

Hultgren said businesses must invest in websites that are mobile-friendly.

“If your brand is not here, you do not exist to the customer,” he told attendees, holding up his smartphone.

Fuoco said platforms like Facebook and Twitter are also good to promote a company’s news coverage, or “earned media” in order to increase brand awareness. However, he stressed that the platform a company chooses to use should correlate to its message goals and target audience.

“If you aren’t posting minute-by-minute updates than perhaps Twitter is not the space for you to play in,” he said.

Drawing on examples from her client, McDonald’s, and its use of social media to promote the limited release of its signature Big Mac sauce in certain stores across the country, Haliburton said social media can be a good tool to “shock and delight” loyal customers.

Putting Humans Back in the Social Media Driver’s Seat

The most important advice of the day came from Marcus Burrell and Eric Thomas, senior partners at Saga MKTG.

Thomas said too many businesses forget to talk like humans when engaging with customers online, a phenomenon that can have dire consequences for brand positioning.

“People often forget the ‘social’ part of social media. Don’t be afraid to engage and start a story with your followers. What do you want people to know about you or your brand?” Thomas said. “The most important thing we can do as digital marketers is speak to and with people, not as a robot.”

Understanding your audience and pushing out messages that connect with them is critical, Thomas said, pointing to the success of President Trump’s Twitter growth during the 2016 presidential campaign.

“He speaks in a way that makes people want to listen. He has mastered his digital messages for his demographic,” he said.

Finally, Thomas said when communicating with customers on any digital platform, “don’t tell stories you wouldn’t want to hear.”

To read more digital marketing tips, check out the Digital Marketing Boot Camp blog page.

Daniel Lai is a communications specialist and copywriter at the Detroit Regional Chamber. 

Digital Marketing Boot Camp: Lessons Learned to Connect with Your Online Audience

By Nick Mattar

The Detroit Regional Chamber’s inaugural Digital Marketing Boot Camp, held on Feb. 15 at the College for Creative Studies’ A. Alfred Taubman Center for Design Education, brought together more than 200 attendees for a half-day of dialogue on improving the digital marketing footprint of their businesses.

Keynote speakers and panelists provided attendees with recommendations and to-dos that could be implemented immediately.

View key takeaways from the event below and check out the Chamber’s recap of the day.

The Evolving Social Media Landscape and What It Means for Your Business

  • Before embarking on a major social media campaign, consider the overarching “why” as much as the tactical “what” and “how.”
  • Don’t fall for “shiny object syndrome,” which is the desire to have the latest and greatest tech or social media capabilities (i.e. don’t rush your company onto Snapchat if you cannot answer the “why.”)
  • Your company’s website is its home – it must facilitate the campaign’s end goals, so it needs to be user-friendly and mobile responsive.
  • Instagram is the social media platform with the highest engagement rate, whereas Facebook reaches the lowest percentage of followers.
  • Email marketing is the digital marketing platform with the highest conversion rate, such as sales, event registrations or anything else that involves turning a lead into a customer.

Trends and Tips to Improve Your Digital Marketing Strategy

  • Your company’s message should be adjusted to resonate with the audience that is being targeted.
  • When it comes to social publishing tools, do not “set and forget” but instead keep an eye on your posts at all times to monitor conversations and remain authentic.
  • Data and research are necessary to evaluate user behavior; your (the employee’s) experience is not the same as the user’s experience.
  • “Dark social” media is the social media conversation occurring without a hashtag or is otherwise difficult to find – more than 70 percent of your brand’s discussion could occur in this space.
  • If you are targeting millennials, you should probably be on Snapchat.
  • To combat Facebook’s decreasing engagement, set a budget for your Facebook page rather than depending solely on organic engagement.

Putting the Human Touch Back Into Your Online Presence

  • A brand’s online presence is a reflection of the brand’s story, thus it should not be solely focused on selling products and making money.
  • Successful online brands and names are rooted in the ability of viewers and customers to relate to the brand.
  • Your social media posts should not always focus on selling products, but rather writing materials that your audience wants to read.
  • Social media is the essence of speaking – use your voice and don’t try to “deliver” the information.

Looking for more facts and analytics to bolster your digital marketing strategy? Check out MLive’s Digital Marketing eBook, produced exclusively for the Digital Marketing Boot Camp.

Plus, learn more tips and read a full recap of the Chamber’s Digital Marketing Boot Camp here.

Nick Mattar is the director of marketing at the Detroit Regional Chamber.

Rehmann announces multiple promotions in southeast Michigan offices

Rehmann recently recognized the commitment and merit of key associates with promotions throughout each region. In the Firm’s southeast region, the following associates have been promoted:

• Eve Berton – Corporate investigative services (CIS) proposals and business development manager
• Christine Hoke – Accounting, consulting and tax manager
• Sejla Kulaglic – Tax manager
• Andrea Voth – Software systems administration manager

“Our associates are the reason for Rehmann’s continued growth and success,” said Ryan Krause, managing principal for the Firm’s southeast region. “We are pleased to recognize all of their hard work and commitment to excellence through these well-deserved promotions.”

About Rehmann
Rehmann is a fully integrated financial services firm of CPAs and consultants, wealth advisors and corporate investigators dedicated to providing clients proactive ideas and solutions to help them prosper professionally and personally. The firm offers a cross-functional team approach that gives clients direct access to a professional in any available service. Rehmann is ranked as the 30th largest firm in the United States, with nearly 800 associates located in Michigan, Ohio and Florida. Rehmann is an independent member of Nexia International, offering clients a global approach. Online at rehmann.com.

Become a Change Leader with this 1-day Course at Davenport University’s Livonia Campus!

MPTC 1-day just course name and logo

In today’s work environment, change is the norm, not the exception. Discover practical steps to help you and your team transition through change and accept and adapt to it productively. Explore the stages of change and how people react to or sometimes resist them. Learn to guide your team and yourself through any transition, and develop your own personal action plan to take back with you when you return to your workplace.

Location:
Davenport University
19499 Victor Parkway
Livonia, MI 48152

Dates & Time:
March 23, 2017 | 9 am – 5 pm
Visit www.davenport.edu/ipex/change for more information or to register for this program.

For more information

Email or call Bethany DeVine, Professional Development Representative, IPEx Bethany.DeVine@davenport.edu | (616) 233-2589

Are Reports of Detroit’s Rebirth Greatly Exaggerated?

WDET 101.9 FM

By Stephen Henderson

February 21, 2017 

Mayor Mike Duggan gives his State of the City speech on Tuesday evening. He’ll undoubtedly talk about positive things happening in the city since his first term as mayor began. Downtown and Midtown are booming, the M-1 Rail is scheduled to begin service in the spring, and the streetlights are back on throughout the city.

But has the narrative of a city on the rebound been exaggerated? Is life really getting better for Detroiters outside of the seven square miles that make up the city’s core? What about the other 136 square miles?

In a recent article in CityLab — titled “Is Detroit Really Making a Comeback?” — Michigan State University political science professor Laura A. Reese and Wayne State University professor emeritus of urban studies and planning Gary Sands write:

“Two major conclusions emerged from our data. First, by a number of measures Detroit continues to decline, and even when positive change has occurred, growth has been much less robust than many narratives would suggest. Second, within the city recovery has been highly uneven, resulting in increasing inequality.”

Detroit Today host Stephen Henderson speaks with Prof. Sands, as well as Detroit Regional Chamber President & CEO Sandy Baruah, about the reality of Detroit’s supposed comeback.

Sands says one major problem that remains in Detroit is getting people back to work.

“It’s not bringing suburban jobs to Downtown Detroit,” he says. “Detroit needs to employ 100,000 more Detroiters… Get the people who live in the city working again.”

Baruah says there’s no question that great swaths of the city have not yet participated in Detroit’s economic renaissance. But he says he disagrees with Sands about the tone and overall outlook of his report.

“You look at what Mayor Duggan has been able to do with streetlights, with garbage collection, with public safety… all of these basic fundamentals of city life have been invested in,” he says. “And that’s in all neighborhoods, not just Downtown.”

Visit the link below to hear the full conversation.

What questions about the city of Detroit do you want answered in Mayor Duggan’s State of the City Address? Click here to send us your questions and listen to the speech live on 101.9 WDET at 7 p.m.

View the original article here: http://wdet.org/posts/2017/02/21/84742-are-reports-of-detroits-rebirth-greatly-exaggerated/

East Meets West 2015-2016

Leadership Detroit 2015 East Meets West Participants

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Leadership Grand Rapids Participants

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For more information on Leadership Grand Rapids, please contact Kim McLaughlin, Director of Community Leadership at 616.771.0317 or mclaughlink@grandrapids.org.
For more information on Leadership Detroit, please contact Dan Piepszowski at 313.596.0315 or dpiepszo@detroitchamber.com.

Thirty health care innovators discuss entrepreneurial opportunities during Butzel Long conference on March 23 in Detroit

Innovation is driving the business of health care in southeast Michigan. As a result, health care entrepreneurs with a competitive edge need to keep up with the latest developments.

Butzel Long is hosting a half-day program titled, “The Autonomous Patient: Entrepreneurs Driving Health Care,” featuring many of the areas top health care experts from 7:30 a.m. to 1:30 p.m. on Thursday. March 23, 2017 at the MGM Grand Detroit, located at 1777 Third Avenue. The cost is $50, which includes breakfast and lunch. The Road to Innovation Medical Main Street, Powered by Oakland County, is a promotional partner of the event.

“The objective of the Butzel Long conference is to provide attendees with key information to help them get their business ventures to the next level,” said Robert H. Schwartz, Co-Chair, Butzel Long’s Health Care Industry Group.

Butzel Long attorneys from the firm’s Health Care Practice Group will be featured along with the following:

*Tom Kelly — Automation Alley
*Marvin Al-Khafaji — Beaumont Health
*Raj Kothari — Cascade Partners
*Yusuf Hai — CIG Capital Partners
*Dottie Deremo — Deremo Consulting Group
*Catherine Bruder — Doeren Mayhew
*Andrea Dickson — ENT Biotech Solutions
*Lisa Prasad — Henry Ford Health Innovation Institute
*Gretchen Perkins — Huron Capital Partners
*Irene Spanos –Oakland County Economic Development
*Kevin Lasser — JEMS Telehealth
*Fred Molnar and Jennifer Tisdale — Michigan Economic Development Corporation (MEDC)
*Kathy Jo Uecker — NetSource One
*George Miller — Oakland County Health and Human Services
*Amy Butler — Oakland University
*Michael Weber — Quipzor
* Walter Borda — Safety in Motion, Inc.
*Polina Hanin — StartUP Health Academy
*Parag Patil –The Taubman Medical Research Institute at the University of Michigan
*Dean Lance Gable — Wayne State University Law School
*Joan Dunbar — Wayne State University Mike Ilitch School of Business

The seminar will include three breakout sessions featuring panelists discussing the following topics:

· Look Before You Leap – The Legal and Regulatory Pitfalls of the Health Care Industry

· Getting Started and Beyond – Entrepreneurs need to ensure they have agreements in place to protect ideas and trade secrets

· What Works – What Doesn’t – How to Make a business stand out, attract investment and become successful in a crowded industry

· This is My Problem – How Can You Help Me? – How Can Technology and Entrepreneurship address delivering accessible, affordable high-quality services to patients and customers

· Telemedicine is a broad subject covering many aspects of health care delivery. What is the future? Are patients well served through the use of telemedicine?

· Industrial Transformation — Patient expectations for care and delivery are changing. How will health applications and other technology impact delivery, outcomes and operational risks?

For more information or to register online, visit www.butzel.com/events/health-care-2017. For inquiries, contact Jocelyn Pomaranski at (313) 225-7075 or email at pomaranski@butzel.com

About Butzel Long

Butzel Long is one of the leading law firms in Michigan and the United States. It was founded in Detroit in 1854 and has provided trusted client service for more than 160 years. Butzel’s full-service law offices are located in Detroit, Bloomfield Hills, Lansing and Ann Arbor, Mich.; New York, NY; and, Washington, D.C., as well as alliance offices in Beijing, Shanghai, Mexico City and Monterrey. It is an active member of Lex Mundi, a global association of 160 independent law firms. Learn more by visiting www.butzel.com or follow Butzel Long on Twitter: https://twitter.com/butzel_long