First-place PR award for work on Proposal 2, Award of Excellence for I Vaccinate
NEW YORK CITY – Martin Waymire, a Lansing-based, full-service public relations and digital
marketing firm with a focus on public policy, won the nation’s top award for public relations
excellence — the Silver Anvil — at a ceremony Thursday night in New York City.
The firm was recognized by the Public Relations Society of America (PRSA) for its work on
Voters Not Politicians’ Proposal 2, the grassroots, nonpartisan campaign to end partisan
gerrymandering in Michigan. Supported by 61% of Michigan voters on Nov. 6, 2018, the
constitutional amendment transfers the power of drawing the state’s election district maps from
the Legislature to an Independent Citizens Redistricting Commission. The Silver Anvil is
considered “the Oscar” of the public relations profession.
“Martin Waymire is passionate about making Michigan a better place,” said Martin Waymire
partner David Waymire . “We are extremely proud of the role we played to help tell the story of
thousands of passionate volunteers who came together from across the state to amend the
state constitution to ensure voters can choose their politicians – not the other way around.”
Voters Not Politicians started with a Facebook post and grew to earn national attention from
outlets including The New York Times, Huffington Post, Rachel Maddow Show, Full Frontal with
Samantha Bee, The Washington Post, The Hill and The Wall Street Journal. Martin Waymire
was retained to provide strategic insight and communications expertise.
It is the fourth Silver Anvil won by Martin Waymire staffers over the years, a remarkable
accomplishment for any public relations firm.
Martin Waymire also received an Award of Excellence in public service campaigns for its work
on I Vaccinate , a campaign to boost childhood immunization rates in Michigan in partnership
with the Michigan Department of Health & Human Services and the Franny Strong Foundation.
“We’ve seen tremendous feedback from the I Vaccinate campaign and a growing awareness of
the importance of keeping children safe from vaccine-preventable diseases,” said Martin
Waymire Vice President Andie Poole . “We are incredibly proud that our work to provide
science-based evidence to support vaccinations through innovative and creative online tactics
such as influencer marketing, blogging, social media and paid digital advertising is making an
For more information on Martin Waymire, please visit www.martinwaymire.com .
Martin Waymire is proud to support clients working to make Michigan a better place. For over 15
years, we’ve earned the trust and respect of hundreds of clients, managing award-winning
public relations, digital marketing and advocacy campaigns with winning results. It’s why we’re
considered one of the top public relations firms in the state.