LetsDetroit.com engages talent by connecting them to their peers through a website, one-of-a-kind texting function, social media and events.
DETROIT, Sept. 20, 2018 – With 36 percent of Michigan college graduates leaving the state within a year of graduation, the Detroit Regional Chamber and its partners created Let’s Detroit to attract and retain the talent to Southeast Michigan. Using a website, “Text a Detroiter” function, and social media engagement, the platform aims to achieve three main objectives: improve the narrative around Detroit and Southeast Michigan, increase the number of graduates retained, and cultivate an innovative, engaged and culture-focused business community to drive economic prosperity.
“Regional businesses have continued to indicate the No. 1 issue they have is attracting and retaining talent,” said Sandy Baruah, president and CEO of the Detroit Regional Chamber. “Let’s Detroit will increase retention of talented professionals fleeing to cities like New York City, Chicago or Los Angeles by helping them connect to the Detroit region, in a way they will respond to.”
Let’s Detroit showcases local ambassadors in several focus areas and creates a platform for others to connect and find their community. There are texting and employment ambassadors that are the voices representing the Detroit region to their peers. These individuals are the young professionals and others who are immersed in their communities and want to help others get connected.
- Employment ambassadors are people currently engaged with a Southeast Michigan professional industry group willing to connect with users about their field of work via LinkedIn, Twitter, email, or potentially text. Users will reach out to ask questions, get advice, and how to expand their network.
- “Text a Detroiter” ambassadors are people who love to text and want to share knowledge about their communities with others. Texting ambassadors select topics they want to talk about (i.e. networking events, nightlife, places to eat, etc.) and users connect through a protected, third party number to ask questions, get recommendations and learn.
The Chamber conducted global and local research on what successful regions are doing to retain and attract talent and it revealed key findings that led to Let’s Detroit:
- Human resource professionals need help attracting talent to the region.
- Young professionals don’t want to be marketed to; they want to make a difference in their communities; and they need an “in” to help navigate career, social and other aspects of the region.
- Talent in Southeast Michigan cares most about their career path, as well as other quality of life aspects like regional transit, placemaking and recreation.
To ensure the process was collaborative, the Chamber brought together a talent retention working group of nearly 100 public, private, nonprofit and grassroots organizations across Southeast Michigan to provide insight and feedback throughout the process.
The launch of Let’s Detroit was generously supported by the Michigan Economic Development Corporation (MEDC). In addition, The Department of Talent and Economic Development (TED) is an active partner in the development of Let’s Detroit in coordination with their statewide “Choose Michigan” initiative. Through this effort, Let’s Detroit can serve as a wireframe for other regions in the state if they want to implement a similar talent strategy. To continue to be successful, the Chamber is seeking additional support for the Let’s Detroit platform. Please visit LetsDetroit.com to explore and learn more.
About Let’s Detroit
Let’s Detroit was created by the Detroit Regional Chamber to retain the young talent leaving the state. Using a website, texting communication, and social media engagement, the program aims to achieve three main objectives: improve the narrative around Detroit and Southeast Michigan, increase graduates in Southeast Michigan, and cultivate an innovative, engaged and culture-focused business community to drive economic prosperity. Let’s Detroit was launched to help achieve the Chamber’s goal of increasing postsecondary education attainment in the region to 60 percent by 2030. Explore at LetsDetroit.com.
About the Detroit Regional Chamber
Serving the business community for more than 100 years, the Detroit Regional Chamber is one of the oldest, largest and most respected chambers of commerce in the country. As the voice for business in the 11-county Southeast Michigan region, the Chamber’s mission is carried out through creating a business-friendly climate and value for members, leading a robust economic development strategy, and convening Michigan’s most influential audience at the nationally unique Mackinac Policy Conference.
Media contact: Kelly Weatherwax, email@example.com, 313.596.0360