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Blogging #MPC17: A Platform for Millennial Coverage

For the fourth consecutive year, Blue Cross Blue Shield of Michigan (BCBSM) collaborated with the Detroit Regional Chamber to bring another voice to reporting on the Mackinac Policy Conference. The Blogger Zone in BCBSM Media Row provides bloggers who attend the Conference a chance to have the same access as the traditional media outlets, as well as provides the Conference a platform to reach a younger audience.

Media consumption has shifted in the digital age and people seek and engage with it in several ways, millennial readers look to social media and blogs for information pertinent to them.

“Blogs serve a very important purpose because each blog has a unique community of readers that are very loyal and interested in certain subjects that these people as bloggers can cover,” explained Andrew Hetzel, vice president of corporate communications for Blue Cross Blue Shield of Michigan.

This year, the following blogs covered the Conference: Autoblog, Daily Detroit, Detroit Unspun, A Healthier Michigan, MI Blues Perspectives and Positive Detroit.

Detroit Public Television (DPTV) put together a video on the Blogger Zone at the 2017 Mackinac Policy Conference, view the video below:

Read some of the bloggers coverage from this year’s Conference below:

Autoblog – Michigan Ponders its Automotive Future in the Connected Age

Daily Detroit Five Secrets to Making Awesome Things Happen With Jason Hall of Slow Roll

Detroit Unspun – Bring It to The Table’s Julie Winokur Confronts Politics, Civility at Mackinac Policy Conference

MI Blues Perspectives Five Positive #MPC17 Takeaways for Detroit Residents

Positive Detroit – Matt Cullen of Rock Ventures Answers: What’s Next for the QLINE, Riverfront and More

Visit mpc.detroitchamber.com to view more coverage and videos from the Conference.