Caitlin James is the co-founder and managing partner of DROUGHT, Michigan’s first cold-pressed raw juice company. An Eastern Michigan University graduate formally trained in special education, James worked as a teacher in Hazel Park before departing Michigan in 2008. After serving two years as a Peace Corps volunteer in the Dead Sea Valley of Jordan and later as an Arabic translator, James turned down a scholarship to Columbia University to move back to Detroit and start a business.
With her sisters as business partners, James saw an opportunity to launch a venture fueled by increasing public interest in plant-based diets and sustainable wellness. The result was DROUGHT: James’s organic, raw juice company that blossomed out of a successful Kickstarter campaign in early 2011. DROUGHT is on track to be Michigan’s latest gazelle company, with forecasts of nearly $1 million in revenue, the creation of 15 jobs and distribution expanding nationally all within 2013.
Food & Wine Magazine featured DROUGHT as one of ‘America’s Best Juice Bars’ in 2012, and James was recently recognized as one of Michigan’s up-and-coming entrepreneurs in the 2013 class of Crain’s Detroit Business ’20 in Their 20s.’