Live, Archived, Accessible Coverage of Conversations About Michigan’s Future Available on TV, Online and Via Other Media
DETROIT (April 30, 2013) – The Detroit Regional Chamber and Detroit Public Television (DPTV) announce a continued collaboration for the Chamber’s signature event, the Mackinac Policy Conference, building upon the highest level of access to content in Conference history. The Conference, held May 29th through May 31st on Mackinac Island, Mich., will feature top-level speakers, insightful panels and other programming with nearly 1,500 statewide business, government and community leaders on-site.
In 2011 and 2012, the Chamber and DPTV worked together to significantly broaden access to the event, with DPTV broadcasting more than 20 hours of Conference sessions and related content, including interviews with participants and issue analysis from leading journalists and experts. Each of the past two years, nearly 50,000 unique audience members watched at least some part of DPTV’s coverage via computers and tablets during and immediately after the Conference.
Building on the successes of the past two years, DPTV will broadcast, webcast and produce other content from the Conference and make it available via its multiple television channels and Web platforms, so the public can experience the significant discussion of the most important issues facing Michigan. All content, including live streams, will also be offered, at no cost, to any public or commercial broadcast outlet, as well as all other news organizations in Michigan, to continue to make coverage of the Conference as accessible as possible. Both the Chamber and DPTV plan social media content to drive more viewership of the broadcasts and webcasts.
DPTV plans to broadcast and/or webcast:
- Coverage of nearly every Conference session, featuring speakers and panel discussions
- A daily half-hour recap of Conference activity
- Live and recorded interviews with speakers, Conference participants and analysts
- Its weekly program “MiWeek” and segments for “American Black Journal” from Mackinac Island
“The Mackinac Policy Conference has grown into a statewide conversation and DPTV has played an important role in that evolution,” said Sandy K. Baruah, President and CEO of the Detroit Regional Chamber. “This year the Chamber welcomes a powerhouse lineup of regional and national thought-leaders who will focus on education, cultural change and the 21st century global market. We are glad to partner with DPTV to again bring this discussion to audiences throughout Michigan.”
“Based on the number of viewers and the feedback we have received from the past two Conferences, it’s clear that the citizens of Michigan appreciate the opportunity to see and hear to the discussion at Mackinac,” said Rich Homberg, President and General Manager of Detroit Public Television. “What used to be a conversation among 1,500 is becoming a statewide dialogue because of the power of public media, on TV and online, and the commitment of the Chamber to access.”
Through its MiVote.org project, Detroit Public Television is seeking to engage more citizens in meaningful discussions about Michigan’s future. The Chamber believes DPTV’s focus on issues continues to make them an ideal partner for the Conference.
DPTV’s coverage of the 2013 Mackinac Policy Conference is made possible with the support of ITC, the Masco Foundation, the DTE Energy Foundation and PVS Chemicals.
About the Detroit Regional Chamber
With over 20,000 members and affiliates, that employ over three-quarters of a million workers, the Detroit Regional Chamber is one of the largest chambers of commerce in the country. The Chamber’s mission is carried out through business attraction efforts, advocacy, strategic partnerships and providing valuable benefits to members. For more information, please visit detroitchamber.com.
About Detroit Public Television
Detroit Public Television (DPTV) is the non-commercial, viewer-supported PBS-member station watched by more than 1.5 million people in Detroit and Southeast Michigan and another 1.2 million people throughout Canada. Information is available at dptv.org.
# # #