Digital Marketing Secrets Revealed

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The Detroit Regional Chamber’s leading marketing event returns in 2018 with Digital Marketing Secrets Revealed, May 3 at Greektown Casino-Hotel. Digital marketing leaders from the Detroit region will look at the current digital marketing landscape as it pertains to cutting-edge topics such as the new Facebook algorithm, online reputation management and influencer marketing. Digital Marketing Secrets Revealed is ideal for small business owners and marketing professionals with intermediate knowledge of digital marketing techniques and strategy.

Event Details:
Thursday, May 3
8 to 11:30 a.m.
Greektown Casino-Hotel
Map/Directions

Cost: $55 for Chamber members, $99 for future members. Registration includes breakfast.

Interested in sponsoring Digital Marketing Secrets Revealed? Contact Jim Connarn at 313.596.0391 for more information.

AgendaSession topics and speakers subject to change.

  • 8:00 a.m.
  • Registration Opens
  • 8:30 a.m.
  • Welcome
  • Introduction: Nick Mattar, Director, Marketing, Detroit Regional Chamber

    Emcee: Roop Raj, Anchor, WJBK-TV 2, Fox

  • 8:35 a.m.
  • Keynote Address
  • Unlocking Networks of Influence

    Speaker: Marcus Collins, Senior Vice President and Executive Director, Social Engagement, Doner

  • 9:05 a.m.
  • How to Invest Your Digital Marketing Resources: Interns, Ads, or Agencies
  • Panel:
    Whitney Griffin, Digital Account Manager, Epsilon; President, Detroit Young Professionals
    Eric Hultgren
    , Director, Marketing, MLive Media Group
    Shelly Otenbaker
    , President, WayPoint Marketing Communications
    Nick Skislak
    , Founder and President, SS Digital Media

    Moderator: Billy Strawter, Founder and Digital Strategist, Milo Detroit

  • 9:35 a.m.
  • Networking Break
  • 9:55 a.m.
  • Introduction
  • Emcee: Roop Raj, Anchor and Reporter, WJBK-TV 2, Fox

  • 10:00 a.m.
  • The New Facebook Algorithm and What It Means for Marketers
  • Panel:
    Robert Courtney, Executive Brand Strategist, Robert Courtney LLC
    Lynne Golodner, Owner and Chief Creative Officer, Your People LLC
    Amber Lewis, Digital and Social Media Manager, City of Detroit
    Jeremiah Staes, Co-founder, Daily Detroit

    Moderator: Kevin Ketels, President, Kyrris Marketing

  • 10:30 a.m.
  • Introduction
  • Speaker: Nick Mattar, Director, Marketing, Detroit Regional Chamber

  • 10:35 a.m.
  • Keynote Address
  • Leave No Stone Unturned When It Comes to Your Online Reputation

    Speaker: Ashley Williams, Founder and CEO, RIZZARR

  • 11:05 a.m.
  • Closing and Networking Reception
  • Speaker: Nick Mattar, Director, Marketing, Detroit Regional Chamber

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Are you a digital marketing professional? Join the Chamber's blogging community today.

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