Rachel Lutz

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Rachel Lutz is a fourth-generation Detroit business owner and second-generation Midtown business owner. She has planned motorcades for the White House, trained fundraisers for urban nonprofits, and encouraged young people to become more active in politics, public service, law and government. Retail jobs helped her pay for her education at Wayne State University, and she took stints marketing and selling luxury goods and working as a personal shopper. She opened her own apparel boutique, The Peacock Room, in December 2013.

Located in the historic Park Shelton across from the Detroit Institute of Arts, the Peacock Room features distinctive women’s apparel and accessories with both vintage and contemporary inspiration. An avid preservationist and former board member of Preservation Wayne, Lutz was shocked and delighted when the marble, Venetian mirrors and decorative plasterwork of the hotel’s 1926 dining room were revealed beneath the commercial space’s nondescript 1970’s modernization. She is in the process of restoring the space to its original splendor.

The Peacock Room has become a “must visit” for a large circle of fashionable Detroit women and men – including 2,500 Facebook followers. Within 10 months, Lutz expanded and opened a second boutique, Emerald, in the Park Shelton. Emerald features books, stationery, fine grooming products, home accessories and men’s accessories. Although originally intended as a pop-up shop, Lutz is in the process of evaluating Emerald as a permanent business.

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