- Partnering with key businesses, universities and associations to ensure a robust pipeline of talent into Michigan’s automotive industry.
- Engaging Michigan’s high school and university students and promoting automotive career opportunities by coordinating automotive facility tours and conducting student forums.
MICHauto and Project Lead the Way Connect Students to Exciting Automotive CareersAs part of its Discover Auto series, MICHauto partnered with Project Lead the Way schools to provide students and teachers in Michigan high schools with guided tours of automotive technical centers across the state, in order to educate them on the industry, its technology, and promote automotive engineering as an exciting and viable career choice. During the 2013-2014 school year, MICHauto and its member companies hosted nearly 250 Project Lead the Way high school students, who spent two to three hours engaged in an interactive tour of the host facility.
Discover Auto also brought seven MICHauto companies to Wayne State University in February where students could hear from industry representatives and exchange resumes with future prospective employers. The event is part of a series to engage university students across the state and educate them on the automotive industry, its growth, and various engineering career paths.
MICHauto Launches Talent Attraction Video