Michigan is Auto
MICHauto is a key economic development initiative of the Detroit Regional Chamber, dedicated to promoting, retaining and growing the automotive industry in Michigan. The program serves as the unified voice of Michigan’s automotive industry, providing a platform for various automotive stakeholders to collaborate on matters related to advocacy, awareness, business attraction, and talent attraction and retention.
MICHauto is moving the needle to showcase Michigan’s automotive assets, improve understanding of today’s automotive industry, highlight its importance to Michigan, and generate excitement and pride among those who work in and influence the automotive industry.
Michigan is the global epicenter of the automotive industry and we are proud to be a part of its rich heritage and progressive future. It is the pillar of our communities; our heritage, our legacy and our future.
We are not changing with the times, we are changing the times. We are creating change. Every day, we are developing new technologies, avant-garde concepts and hip designs that improve safety, protect the environment, increase performance and enhance consumer lifestyles.
There has never been a more exciting time to live in Michigan and be a part of the automotive industry.