MICHauto

Auto Industry Career Perception Survey

As part of a larger effort to address the existing skills gap, MICHauto completed a survey in May 2014 of youth and influencers of their career decisions. The data highlights the need for increased statewide efforts to address misperceptions about the exciting careers in today’s high-tech automotive industry.

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#MichiganIsAuto Social Media Contest

From Jan. 12 through Jan. 23, MICHauto will host a social media contest encouraging NAIAS attendees to share their personal perspective of why #MichiganIsAuto. The selected winner at the end of each week will receive a $500 gift card.

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#MichiganIsAuto Social Media Contest

From Jan. 12 through Jan. 23, MICHauto will host a social media contest encouraging NAIAS attendees to share their personal perspective of why #MichiganIsAuto. The selected winner at the end of each week will receive a $500 gift card.

Be sure to check out Crain’s Detroit Business for Dustin Walsh’s take on why #MichiganIsAuto.

Step 1:
Using a creative caption or photo, tell MICHauto your reason why Michigan is the epicenter of the automotive industry for a chance to win a $500 gift card.

Step 2:
Post your submission to Twitter, Facebook, or Instagram using the hashtag #MichiganIsAuto. If possible, tag MICHauto using the social media handles below.

Twitter: @MICHauto
Facebook: www.facebook.com/michauto
Instagram: @MICH_auto

Step 3:
Tune in to MICHauto’s social media channels on Friday, Jan. 16 and Friday, Jan. 23 to see the winners of each $500 gift card.

Sample Tweet:

With nearly 400 auto R&D centers, there is no doubt MI is home to the industry’s next big innovation. #MichiganIsAuto #NAIAS @MICHauto

Be a #MichiganIsAuto Ambassador, Share the Message

Leading up to and during the 2015 NAIAS, the Detroit Regional Chamber and MICHauto will be sharing the #MichiganIsAuto hashtag, creating a buzz around all that is happening at the show. We are asking for your help to be a #MichiganIsAuto ambassador throughout the month of January.

Whether it’s the state’s manufacturing know-how, automotive infrastructure, or the engineering talent to drive future innovations, use our #MichiganIsAuto hashtag to showcase the reasons why Michigan is the epicenter of the industry.

Quick Links:

Top 10 Reasons Why Michigan is Auto

Michigan Is Auto Report

MICHauto Auto Industry Career Perception Survey

MICHauto is a key economic development initiative of the Detroit Regional Chamber, dedicated to promoting, retaining and growing the automotive industry in Michigan. The program serves as the unified voice of Michigan’s automotive industry, providing a platform for various automotive stakeholders to collaborate on matters related to advocacy, awareness, business attraction, and talent attraction and retention.

MICHauto is moving the needle to showcase Michigan’s automotive assets, improve understanding of today’s automotive industry, highlight its importance to Michigan, and generate excitement and pride among those who work in and influence the automotive industry.

Michigan is the global epicenter of the automotive industry and we are proud to be a part of its rich heritage and progressive future. It is the pillar of our communities; our heritage, our legacy and our future.

We are not changing with the times, we are changing the times. We are creating change. Every day, we are developing new technologies, avant-garde concepts and hip designs that improve safety, protect the environment, increase performance and enhance consumer lifestyles.

There has never been a more exciting time to live in Michigan and be a part of the automotive industry.