HealthForward Pillars

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Health InnovationLeading the Way to the New Health Care Economy

Health technology is reshaping the health care industry and creating a new health care sector all on its own. The battle for top talent in an already understaffed workforce is intensifying. Purchasers, both public and private, are driving change throughout the system.

With a strong foundation of high quality hospitals, universities and research facilities alongside a dynamic base of major purchasers and a cross-border population in Canada, Detroit is powering up its innovation engine and ready to be an elite medical city beyond today.

HealthForward’s Goal: Lead the country in annual medical patent growth by attracting high caliber health care professionals, researchers and entrepreneurs.

Healthy Community

Improving Workforce Health and Regional Competitiveness

Good health is good for business. Healthy communities achieve improved education outcomes, attract more talented workers and are more productive and competitive.

HealthForward is focused on raising the health and well-being of Detroit’s workforce through a proactive business agenda and focused efforts to improve and transform environments to foster high well-being.

HealthForward’s Goal: Raise the Detroit region’s community well-being score to among the top 20th percentile nationally.

Cost and Access

Focused on Health Care Value

Rising health care costs and growing complexity are an ongoing challenge for businesses and their employees. Employees continue to spend more of their paycheck on health care and at the same time feel more overwhelmed and confused when using it.

Building on its long history assisting members, HealthForward continues to drive programs centered on consumer engagement and helping employers and their workforce make better health care decisions.

Blue Cross Blue Shield of Michigan (BCBSM) is a major supporter of the HealthForward’s efforts to assist small businesses navigating the complexity of health care and getting the most from their health care investment. Learn more about BCBSM’s commitment to the region’s business community here.

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