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Managing Crisis: Common Mistakes and Why You Should Have a Plan

Crises are inevitable. Developing a plan to handle them is only the first step. At Your Company’s Crisis: What You Need to Know Now, experts will cover several crises examples including de-escalating disasters, protecting an organization’s image, and solutions to cybersecurity crises.

Matt Friedman, partner at Tanner Friedman, will join a panel discussion on protecting your company’s image. He provided some advice about dealing with crises and shared what he is looking forward to at the event below.

See the full agenda and register for the event here.

Why is it important to have a crisis management plan? How often should it be reviewed or updated?

It’s important but not the “be all, end all.” I’ve seen organizations put together a crisis plan and think they’re done. They’re not. They need to build relationships with the professionals who will help them when the crisis hits.

The plan won’t work without the right people, inside and out. The plan should be reviewed frequently. I have seen plans that, for example, don’t include social media because the plan was developed too long ago.

What is one common mistake you see organizations make when it comes to managing a crisis?

They try to do it themselves. That means they only view the crisis from the inside, often clouded by fear, and they can’t put their audiences first.

What is your best advice for dealing with a company crisis?

Focus on doing the right things to move forward. Don’t hide. Don’t deny. Always put people first. Any crisis is survivable if you follow advice grounded in these core fundamentals.

What are you looking forward to most at the event?

I can’t wait to help businesses think differently, get past fears and prepare to be in the right mindset to best handle adversity.

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