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MEDC and MICHauto Tour with Michigan-based Vehicles to Promote Auto Industry’s Role in Michigan’s Economic Comeback

DETROIT – August 1, 2014 – As part of a continuing effort to raise awareness of the importance of the automotive industry to Michigan’s economic comeback, and the role it will play in the state’s future, two leading automotive advocates are collaborating to tour the state in a fleet of vehicles with ties to Michigan.

The Michigan Economic Development Corporation (MEDC) and the Detroit Regional Chamber’s MICHauto are leading the tour, which will include stops at the Center for Automotive Research’s Management Briefing Seminars on Aug. 4-7 in Traverse City, the 2014 Woodward Dream Cruise on Aug. 16 and the MICHauto Summit on Sept. 23.

Statistics show how this high-tech industry continues to drive innovation and create jobs and investment in Michigan. In 2013, 28 Michigan counties received more than $2.3 billion in automotive investment, creating nearly 11,000 jobs.

“The automotive industry is driving Michigan’s economic revival in a significant way and that’s a message we want to be sure is both seen and heard across the state,” said Nigel J Francis, Senior Vice President, Automotive Office at the MEDC. “A picture is worth a thousand words, and this tour is a way to visibly showcase and share the great story about Michigan’s auto industry.”

The vehicles comprising the tour will feature logos from Pure Michigan and the Detroit Regional Chamber/MICHauto and represent a variety of manufacturers and suppliers that assemble, design and/or engineer world-class vehicles in Michigan. The vehicles, representing the global automotive presence in Michigan, include:

Chevrolet Silverado
Chrysler Jeep Grand Cherokee
Ford F-150
Ford Mustang
Nissan Rogue
Toyota Tundra

“Perceptions of Michigan’s automotive industry are lagging behind reality, even here at home. The industry is growing and sparking high-tech innovation in our state in a way that would make Henry Ford smile and Steve Jobs jealous,” said Glenn Stevens, Vice President, MICHauto and Strategic Development for the Detroit Regional Chamber. “The auto industry offers Michigan the opportunity to again redefine mobility for the world, and that’s something we need to get behind as a state. Michigan’s automotive industry is more than our glorious past; it’s setting the pace for our prosperous future.”

Auto enthusiasts are invited to join the conversation by sharing sightings and photos from around the state on social media channels with the hashtag #MichiganIsAuto.

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ABOUT MEDC
Pure Michigan is a brand representing business, talent and tourism initiatives across Michigan. These efforts are driven by the Michigan Economic Development Corporation, which serves as the state’s marketing arm and lead advocate for business growth, jobs and opportunity with a focus on helping grow Michigan’s economy.

For more on the MEDC and its initiatives, visit michiganbusiness.org. For Michigan travel news, updates and information, visit michigan.org. Michigan residents interested in seeking employment with any of Michigan’s growing companies should check mitalent.org, where more than 82,092 jobs are currently available in a variety of industries.

ABOUT MICHauto
MICHauto is a key economic development initiative of the Detroit Regional Chamber, dedicated to promoting, retaining and growing the automotive industry in Michigan. The program serves as the unified voice of Michigan’s automotive industry, providing a platform for various automotive stakeholders to collaborate on matters related to advocacy, awareness, business attraction, and talent attraction and retention. To learn more, visit michauto.org.