Activation is the money a sponsor invests, in addition to the sponsorship rights fee, to enhance their presence and attendee experience at events. The Detroit Regional Chamber has great activation ideas that help sponsors increase their brand awareness, or launch products or services.

Why activate?

By going above and beyond the typical sponsorship, a company that activates will gain more exposure and brand awareness.

How to activate?

Find the right tactic that has a relevant correlation to your company's marketing objectives, enhances the overall event and improves the attendee experience.