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Michigan still fights ‘brain drain,’ although outlook has improved

March 28, 2019

MLive

Brian McVicar

[…]

The Detroit Regional Chamber has launched a similar campaign.

Letsdetroit.com, also launched last fall, aims to attract and retain recent college graduates by connecting them with other young professionals and spotlighting neighborhoods and networking opportunities. It includes a feature called “Text a Detroiter,” which enables users to text an “ambassador to get information and recommendations about the things you care about.”

Judging the impact of the site is difficult, because “we haven’t made a huge marketing push yet,” Handel said.

“We’re still kind of tweaking the website and getting feedback on it,” he said. “But it’s picking up traction.”

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