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‘Planet M’ Goes to Silicon Valley

This month, the state of Michigan, along with the Detroit Regional Chamber and MICHauto, took the state’s “Planet M” initiative on the road to ITS America in San Jose, Calif. to promote Michigan as the global epicenter of the automotive and mobility industries.

Launched by Gov. Snyder at the 2016 Mackinac Policy Conference, “Planet M” aligns all of Michigan’s autonomous and connected vehicle technology assets under one banner for promoting more economic development and growth in the state.

“It is important that we continue promoting Michigan’s mobility assets to companies from all over the country, including those based in Silicon Valley,” said Rob Luce, director of MICHauto and Automotive Retention & Growth. “As a leader in next-generation mobility, Michigan is the brain trust of the industry and develops innovative solutions on a daily basis.”

Throughout the three-day conference, representatives from Michigan businesses and economic development organizations provided attendees with information to highlight Michigan’s leadership in the development and testing of connected and automated vehicles. The delegation included: Ann Arbor SPARK, Center for Automotive Research, Macomb County, Michigan Economic Development Corp., Michigan Department of Transportation, MICHauto, Next Energy, Oakland County, The American Center for Mobility, and The Right Place.

In addition to the conference, the delegation also met with Silicon Valley-based mobility companies to discuss their expansion plans, promote Michigan’s assets, and encourage investment.

Together with members of the Michigan Mobility Initiative, MICHauto and the Chamber are committed to leveraging Michigan’s automotive assets and resources to promote, grow and retain smart mobility in the state. Check out the recently updated mobility map which highlights the assets that make Michigan the place to be for emerging opportunities in smart mobility.