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Sola Obayan

Principal Consultant, BTO Solutions; President, Social Media Association of Michigan

Sola Obayan is a keynote speaker at the Detroit Regional Chamber's Digital Marketing Boot Camp and will talk about the future of social media and how business can benefit from it.Sola Obayan’s primary goal is to support enterprise, public sector, and startup client brands by integrating their core marketing messages into a digital strategy that connects with their audience in a way that matters to them. She believes that a customer-first approach is the foundation of successful two-way communication programs and content strategies.

Obayan started her career in digital at age 17 when she launched Imperio Model and Talent Management, an online modeling agency for ethnic talent at age. Currently, she leads 360 strategic marketing programs as the principal consultant at BTO Solutions, an agile digital marketing consultancy based in Detroit. She is also the founder and president of the Social Media Association of Michigan, an award winning trade association for digital marketing professionals.

Obayan has been featured in media outlets such as Fast Company, Women 2.0, Xconomy, and WXYZ Channel 7. A highlight of her career was interviewing the godfather of modern marketing, Seth Godin.

When she’s not developing solutions for client brands and launching innovative solutions for business and social challenges, she enjoys sliding quarters into expired meters and spending time with her friends, family, and rambunctious pug, Frida. Obayan is passionate about the revitalization of Detroit and supports ongoing initiatives to develop equitable and sustainable solutions in the city.

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