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Southeast Michigan’s New Online Platform to Give Businesses the Tools to Attract Talent

Research shows that 36 percent of college students left Michigan within a year in 2017. For a region positioning itself to lead the world in technological innovation, the talent problem can no longer be ignored.

To stop the flow of individuals leaving and attract new talent, the Detroit Regional Chamber will launch a new strategy this fall. The strategy is a collaborative project of the Detroit Regional Chamber and Detroit Drives Degrees, an economic development initiative of Forward Detroit focused on increasing the number of adults in the region with a postsecondary degree or credential.

Gathering Best Practices for Talent Retention

This past year, Detroit Drives Degrees connected with more than 1,000 people within the region to conduct local surveys and interviews. Research revealed that half of employers recruit out of state but lack the tools to promote Michigan and Detroit. Additionally, Michigan rarely is on the radar of young talent. While young people’s perceptions of Detroit are changing, they rely heavily on feedback from peers.

Greg Handel, the Chamber’s vice president of education and talent, shared that the strategy will help fill a void by establishing a centralized location for people looking for more information on the city and region. Through the strategy’s various components, it will better promote all that Detroit and the region has to offer – from a booming restaurant scene, to fun outdoor events. The strategy is focused on driving economic development by retaining and attracting talent across Southeast Michigan and aligns with Detroit Drives Degrees’ goal to increase the regional postsecondary attainment rate to 60 percent by 2030.

The recruitment strategy has three main objectives:

  • Improve the narrative and global perception of Detroit and Southeast Michigan
  • Promote “brain gain” by increasing graduates in Southeast Michigan by 1 percent annually
  • Cultivate an innovative, engaged and culture-focused business community

“Talent is the fuel for the region and contributes the most to economic growth and prosperity,” Handel said.

Showcasing Detroit’s Reinvention

A panel featuring three ambassadors for the strategy including Darvell Powell, president of Black Young Professionals of Metro Detroit; Tim Robinson, director of operations at Lenawee Now; and Dana Williams, manager of public affairs at DTE, agreed that giving prospective talent the ability to learn about the region and connect in an authentic way will pay dividends for businesses.

“When people aren’t connected, they aren’t going to stay around; they need to feel included and engaged in the city,” said Powell.

To learn more, contact Sarah Craft at scraft@detroitchamber.com.