The Future of Detroit the Mobility City With Glenn Stevens

April 4, 2019

Daily Detroit

Detroit is major center of the development of the automobile. But we’re now transitioning to developing more than just the traditional vehicle — to creating technology and solutions that helps people get around. That’s mobility.

Today’s episode talks about that mobility industry in Metro Detroit. Not just Detroit, the Motor City… but Detroit, the Mobility City.

There are numerous startups and the big players – including Ford and GM – that are serious about it and there’s a lot of money being spent.

After all, that new Ford campus that’s happening in Corktown? That’s about developing this kind of technology right here in Detroit.

That conversation, led by Sven Gustafson – is with Glenn Stevens.  He’s the Executive Director of MICHauto. That’s an initiative of the Detroit Regional Chamber.

And even though he’s the head of a group called MICHauto, you might be surprised that his answers to the challenges and opportunities Metro Detroit has is not just to add more cars to the road.

View the full article here

Listen to the conversation:

One of Automotive’s Leading Mobility Experts to Kick Off the 2018 Mackinac Policy Conference

Don Butler, executive director of Connected Vehicle Platform and Product for Ford Mobility, a division of Ford Motor Company, will kick off the 2018 Mackinac Policy Conference on Wednesday, May 30 with a keynote address on Michigan’s mobility industry.

Butler has served on the front lines of the automotive industry’s transformation at Ford and General Motors (GM). He will discuss how the state can remain competitive in the era of connected and automated vehicle testing and development. Butler’s keynote session is sponsored by Ford Motor Company.

In his current position, Butler is responsible for Ford’s global integrated connectivity vision and strategy. He leads long-term planning and development to implement Ford’s vision of “smart vehicles for a smart world.” Butler previously held leadership roles at GM, where he is credited with reinventing the Cadillac brand among African-Americans, and the creation of GM’s Turn-by-Turn Navigation and Onstar Vehicle Diagnostics System.

PlanetM Landing Zone Launches in Detroit, Will Draw Mobility and High-Tech Startups to the Region

In an effort to attract and connect more mobility-focused startups and other emerging high-tech, automotive-focused companies to the region, the Detroit Regional Chamber, Michigan Economic Development Corp. (MEDC) and WeWork launched the PlanetM Landing Zone in Detroit last week.

This first-of-its-kind space will serve as an environment where startups with autonomous, connected, electric and shared transportation technologies can connect with Detroit’s automotive and economic development network. This initiative will be housed at WeWork’s Merchant’s Row shared workspace location in Detroit. The PlanetM Landing Zone will occupy 40 to 50 workspaces with room for about 20 companies in the first year of operation.

Selected companies will have access to WeWork locations globally and a direct connection to the MEDC through its PlanetM and Pure Michigan Business Connect program, which helps connect local and global purchasers to suppliers of Michigan goods and services. Additionally, the Chamber will house staff members on-site who will provide services to these firms, that can help connect them to and grow more quickly in the market.

The PlanetM Landing Zone is the region’s latest tool to foster innovative technology development and talent growth, key focus areas of Forward Detroit. Creating a welcoming environment and platform for mobility entrepreneurs to establish a presence in the Detroit region is also a 2017 Mackinac Policy Conference To-Do item.

“Our region must be overly competitive in next-generation mobility. To complete this ecosystem, we need to attract more tech pioneers and entrepreneurs to our region,” said Sandy Baruah, president and CEO for the Chamber.

Ford Motor Co. is the first automaker to join the partnership, while :DriveSmart, Spatial, SPLT and Sherpa Capital are currently tenants. Read coverage of the PlanetM Landing Zone opening in Crain’s Detroit Business, DBusiness and The Detroit News.

New Workspace to Draw Mobility and High-Tech Auto Startups to Downtown Detroit

In an effort to attract and connect more mobility-focused startups and other emerging high-tech, automotive-focused companies, the Detroit Regional Chamber, Michigan Economic Development Corp. (MEDC) and WeWork announced today the launch of the PlanetM Landing Zone. This first-of-its-kind space will serve as an environment where startups with connected and automated transportation technologies can connect with Detroit’s automotive and economic development network. Ford Motor Co. is the first automaker to join the partnership via its City Solutions team located on-site.

This initiative will be housed at WeWork’s Merchant’s Row location in Detroit. Located at 1449 Woodward Ave., it is part of a global shared workspace company with more than 160 locations in 52 cities and 16 countries. The PlanetM Landing Zone will occupy 40 to 50 workspaces with room to about 20 companies in the first year of operation. Currently, :DriveSmart, Spatial, SPLT and Sherpa Capital are tenants.

Selected companies will have access to WeWork locations globally and a direct connection to the MEDC through its PlanetM and Pure Michigan Business Connect program, which helps connect local and global purchasers to suppliers of Michigan goods and services. The Chamber will house staff members on-site who will provide services to these firms, that can help connect them to and grow more quickly in the market. Additionally, the PlanetM Landing Zone will provide connections to key automotive industry and service providers.

“Our region must be overly competitive in next generation mobility. To complete this ecosystem, we need to attract more tech pioneers and entrepreneurs to our region,” said Sandy Baruah, president and CEO for the Chamber.

The need for a soft landing zone became more obvious after recent fact-finding missions to high-tech markets active in the automobility space like Silicon Valley, Israel and the Netherlands. Early-stage firms in these markets are eager to access the North American automotive industry that is centered in Detroit, but they need assistance with not only identifying workspace but also connecting to partners, customers, advisors, economic development services and capital. The PlanetM Landing Zone will be a key hub to cultivate and deliver these services.

“The goal is to create a center of gravity for emerging automotive technology companies with the ultimate objective of drawing these firms into the community on a permanent basis. MEDC’s PlanetM program is predicated on customer service, and this concept allows us to provide that in a meaningful way, right away,” said Jeff Mason, CEO for MEDC.

“We are excited to work with the MEDC and the Detroit Regional Chamber to launch this initiative and support mobility-focused startups in Detroit. These companies are innovating in the industry that the Motor City has fostered from the beginning. In addition to continuing to work closely with the city’s startup, business and civic leaders to drive Detroit forward, WeWork is excited that this initiative will further establish Detroit as a thriving community for creators,” said Megan Dodds, Midwest community director for WeWork.

“SPLT is thankful to the MEDC and Detroit Regional Chamber teams for making the space for mobility innovators to work, co-create and excel together. The PlanetM Landing Zone has given our team the room to grow,” said Anya Babbitt, CEO and founder of SPLT. “We are certain that this place will be the cornerstone to the larger movement in new mobility technologies and the future of Detroit. First Techstars, now the PlanetM Landing Zone. We can’t wait to continue our journey in Michigan and beyond.”

“The landing zone fills an unmet need in our ecosystem, supports business attraction efforts, and is a major step toward driving density of activity. We look forward to increased collaboration with the state and regional partners to position Detroit and Michigan as the premier destination for high-growth companies,” said Aaron Turk, senior executive of strategy and business development for the Detroit Economic Growth Corporation.

The ideal company for the PlanetM Landing Zone is a startup, either domestic or international, interested in bringing connected or automated technology into the North American automotive ecosystem. To learn more, visit www.planetmlandingzone.com.

About the Detroit Regional Chamber

The Detroit Regional Chamber’s mission of powering the economy for Southeast Michigan is carried out through economic development, education reform, regional collaboration and providing valuable benefits to members. For more information, please visit www.detroitchamber.com.

About PlanetM

PlanetM represents Michigan’s unique and vast ecosystem, connecting resources and opportunities for its consortium of members. Made up of private industry, government and institutions of higher learning, participants in PlanetM share the common goal of leading the development of smart solutions that will change the way people and goods are transported across all modes of transportation. To learn more about how Michigan is leading the transportation revolution or to become a member, visit www.planetm.com.

About WeWork

WeWork is the platform for creators. We provide beautiful workspace, an inspiring community, and meaningful business services to hundreds of thousands of members around the world. From startups and freelancers to small businesses and large corporations, our community is united by a desire for our members to create meaningful work and lead meaningful lives—to be a part of something greater than ourselves. Co-founded by Adam Neumann and Miguel McKelvey in New York City in 2010, WeWork is a privately held company with over 2,000 employees.

About Ford Motor Company

Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 203,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.

Michigan Automakers Kick Off 2017 Auto Show with Flurry of Product Unveils

The 2017 North American International Auto Show kicked off in grand fashion at Cobo Center in Detroit with a flurry of product announcements and vehicle unveils Monday during the first day of media previews. Press Preview Days give more than 5,000 credentialed journalists from around the world an up-close look at the latest automotive, technology and mobility innovation. Highlights from the day include:

  • Audi unveiled its all-new redesigned SQ5. The lightweight SUV boasts a 3-liter V6 engine with 354 horsepower and 368 pounds of torque. The SQ5 is equipped with a suite of advanced driver assist features, including adaptive cruise control with traffic jam assist, and Audi Active Lane Assist. Read more about the SQ5.
  • BMW revealed its newest midsize 5-series sedan, which is equipped with adaptive LED headlights, fatigue and focus alerts and 18-inch, double-spoke wheels. The automaker also showed off its BMW X2 concept SUV and a new motorcycle. Read more about BMW.
  • Ford Motor Co. showed off its redesigned 2018 F-150 truck featuring a redesigned front-end grille and wheel options, new diesel engine, Apple Car Play and Android Auto compatibility, adaptive cruise control and driver safety technology. The automaker also laid out its vision for growing in the new mobility era through a mix of investment in smart technology development and autonomous vehicle research. Read more on Ford’s smart mobility vision.
  • General Motors Co. unveiled its 2018 Chevrolet Traverse crossover. The redesign features spacious three-row seating, 4G LTE wireless internet, and a 6-liter V6 engine boasting 305 horsepower and 260 pounds of torque. Read more about the Traverse.
  • Honda unveiled its 2018 Odyssey, which will be available at dealerships nationwide this spring. The next-generation Odyssey includes features such as a uniquely versatile Magic Slide second-row seat, new CabinWatch and CabinTalk technologies, and a new rear entertainment system with streaming video. Read more about Honda’s 2018 Odyssey.
  • Lexus unveiled its fifth-generation LS sedan featuring a “coupe-like” design, twin-turbo V6 engine capable of 415 horsepower and a new advanced safety package. Read more about the luxury sedan.
  • Mercedes-Benz unveiled its sleek E-class coupe, one of its newest additions to a newly designed AMG lineup. The coupe features twin-turbo V6 engines that produce 392 horsepower and a nine-speed automatic transmission. Options include autonomous vehicle following at up to 130 mph. Read more about the coupe.
  • Nissan unveiled its 2017 Nissan Rogue Sport. The body is edgier and precise by shaving 2.3 inches of wheelbase, 12.1 inches of total length and 5.1 inches of total height over the standard Rogue, making this option most suited for functionality and appeal. Read more about the Nissan Rogue Sport.
  • Toyota unveiled its 2018 Camry. The sleek design features three powertrain options, including an all-new 3.5-liter V6 engine, a 2.5-liter four-cylinder engine, and a hybrid model. Read more about the Camry.
  • Volkswagen unveiled its new Tiguan and Atlas R-Line SUV, both being launched in the United States this year. “North America is very significant for our brand, and the most important task we face is to regain the trust of our customers,” said Herbert Diess, chairman of the Volkswagen Brand Board of Management. The I.D. Buzz, the first zero-emission van to drive fully autonomously, was also debuted. The I.D. Buzz combines a tremendous amount of travel space with an electric driving range of up to 270 miles. Read more about the I.D. Buzz.

For more updates from the auto show, visit www.naias.com.

Michigan becomes first state in nation to develop comprehensive regulations for autonomous vehicle research, development, use

In a move that will position the state to become the epicenter for driverless vehicle technology, Gov. Rick Snyder today signed legislation into law making Michigan the first state in the nation to establish comprehensive regulations for the testing, use and eventual sale of autonomous vehicle technology.

“Michigan is the global center for automotive technology and development, having transformed the way the world moves for more than 100 years,” Snyder said. “By establishing guidelines and standards for self-driving vehicles, we’re continuing that tradition of excellence in a way that protects the public’s safety while at the same time allows the mobility industry to grow without overly burdensome regulations.”

The new law, signed by Snyder at 11 a.m. at the Automotive Hall of Fame in Dearborn, more clearly defines the circumstances of how self-driving vehicles can be legally used on public roadways. The new law also allows:
• Testing of vehicles without steering wheels, pedals or needed human control;
• Automotive and technology companies to operate self-driving vehicle ride-sharing services; and
• Self-driving vehicles to be sold for public use once the technology has been tested and certified.

In addition, the new law will establish the Michigan Council on Future Mobility, an arm of the Michigan Department of Transportation that will recommend policies to set industry standards. It also will regulate connected vehicle networks and how traffic data, such as vehicle crashes, will be collected and shared.

“This legislation keeps Michigan at the forefront of a renaissance in automotive technology,” said Kirk T. Steudle, director of the Michigan Department of Transportation. “The law helps government further support the industry while not getting in the way.”

The forward-thinking legislation is the result of public and private collaborative efforts to ensure any new policy would not impact the autonomous vehicle industry’s ability to evolve safely and in an atmosphere that encourages increased research and investment. The partners who helped inform the final legislation include Fiat Chrysler Automobiles (FCA), U.S., Ford Motor Co., General Motors, Toyota Motor Corp. and Google Inc., as well as ride-hailing companies Uber and Lyft.

Michigan is a national leader in connected and automated vehicle projects, surpassing states like California, Florida and Nevada that have yet to establish more comprehensive laws regarding self-driving vehicle technology and their use on public roads. Among these projects is the state-of-the-art American Center for Mobility; the first phase of which is in development

Located at the 335-acre historic Willow Run site in Ypsilanti Township, the Center will serve as a research, testing and self-certification facility for self-driving and connected vehicle technologies that are being developed by private industry, academia and government. It is the second purpose-built facility in the state, the first being Mcity, a smaller proving ground that mimics real-world situations and is located in Ann Arbor on the University of Michigan’s campus.

“Our leadership in the automotive industry is recognized globally and these new regulations are another example of how Michigan is forward-thinking when it comes to innovation in the mobility sector,” said Steve Arwood, CEO of the Michigan Economic Development Corporation. “By creating a more in-depth framework for how self-driving vehicle technology can be researched, tested and used, we’re building a structured plan that takes into account the needs of private industry looking to invest in research and the development of this technology.”

Pure Michigan is a brand representing business, talent and tourism initiatives across Michigan. These efforts are driven by the Michigan Economic Development Corporation, which serves as the state’s marketing arm and lead advocate for business growth, jobs and opportunity with a focus on helping grow Michigan’s economy.

For more on the MEDC and its initiatives, visit MichiganBusiness.org. For Michigan travel news, updates and information, visit michigan.org. Michigan residents interested in seeking employment with any of Michigan’s growing companies should check mitalent.org, where more than 88,000 jobs are currently available in a variety of industries.

Long-awaited Defend Trade Secrets Act passes; Brinks Gilson & Lione attorney looks at impact on Michigan business

James Cleland, a shareholder in the Ann Arbor office of Brinks Gilson & Lione, one of the largest intellectual property law firms in the U.S., says Michigan businesses just gained additional protection of their trade secrets following approval of the Defend Trade Secrets Act (DTSA) by the U. S. House of Representatives late yesterday. The U.S. Senate passed the DTSA on April 4, 2016 by a unanimous vote of 87-0. President Obama is now expected to sign the bill into law.

“This is a win for Michigan businesses and businesses throughout the country seeking strong protection for their trade secrets,” Cleland said. “Although individual state laws governing trade secret protection and misappropriation existed prior to the passage of DTSA, the lack of a federal statute made enforcement of trade secrets non-uniform, slow and highly dependent on the particular state in which theft of trade secrets occurred. A federal statute is particularly welcome in an age where the theft of electronic information using sophisticated technology occurs quickly and across not only state borders, but our country’s borders.”

Cleland noted Michigan corporate behemoths like Ford and GM immediately come to mind as beneficiaries of the DTSA.

“Several automakers were the unfortunate victims in recent years of high profile, high stakes cases of trade secret theft when foreign nationals they employed fled the U.S. and returned to their native countries with valuable trade secrets in hand,” Cleland said. “Providing federal courts with jurisdiction over trade secret cases, enhancing the civil seizure procedures and beefing up damages unquestionably will help wronged companies pursue these individuals across state and international borders.”

Cleland notes the Defend Trade Secrets Act is the most sweeping trade secret reform in a generation. Key provisions of the DTSA are:

• Providing a uniform law on the protection of trade secrets and giving federal courts jurisdiction over disputes involving trade secrets relating to products or services used in interstate or foreign commerce.

• Enhanced ex parte civil seizure procedures to help U.S. companies immediately seize property necessary to prevent trade secret theft, particularly useful when an employee plans to leave the country with stolen trade secrets.

• Recognizing that the most important remedy in many cases is to stop the trade secret theft in its tracks, and thus providing options for immediate court intervention and involvement of law enforcement officers.

• In addition to civil seizure and injunctive relief, setting forth multiple options for damages for trade secret theft to ensure that wronged companies are made whole.

• Establishing enhanced damages and attorney’s fees for willful and malicious misappropriation of trade secrets.

• Requiring periodic public reports on the scope and breadth of the theft of U.S. trade secrets outside the U.S.

• Creating whistleblower protections for individuals who disclose trade secrets to the government to report a violation of the law or in the context of a retaliation lawsuit.

“With the evolving knowledge economy in Michigan and beyond, trade secrets play an increasingly important role in defining the value of any company, whether it is a chemical formula, manufacturing process or a critical customer list,” Cleland said. “Assuming companies affirm the value of their trade secrets by taking the proper steps to safeguard them in the first place, the DTSA will provide companies with added protection and expand civil enforcement options.”

The DTSA language can be viewed here.

Brinks Gilson & Lione
The attorneys, scientific advisors and patent agents at Brinks Gilson & Lione focus their practice in the field of intellectual property. Brinks is one of the largest intellectual property law firms in the U.S. Clients around the world use Brinks to help them protect and enforce their intellectual property rights. Brinks lawyers provide counseling in all aspects of patent, trademark, unfair competition, trade secret and copyright law.

More information is at www.brinksgilson.com.

MEDC and MICHauto Tour with Michigan-based Vehicles to Promote Auto Industry’s Role in Michigan’s Economic Comeback

DETROIT – August 1, 2014 – As part of a continuing effort to raise awareness of the importance of the automotive industry to Michigan’s economic comeback, and the role it will play in the state’s future, two leading automotive advocates are collaborating to tour the state in a fleet of vehicles with ties to Michigan.

The Michigan Economic Development Corporation (MEDC) and the Detroit Regional Chamber’s MICHauto are leading the tour, which will include stops at the Center for Automotive Research’s Management Briefing Seminars on Aug. 4-7 in Traverse City, the 2014 Woodward Dream Cruise on Aug. 16 and the MICHauto Summit on Sept. 23.

Statistics show how this high-tech industry continues to drive innovation and create jobs and investment in Michigan. In 2013, 28 Michigan counties received more than $2.3 billion in automotive investment, creating nearly 11,000 jobs.

“The automotive industry is driving Michigan’s economic revival in a significant way and that’s a message we want to be sure is both seen and heard across the state,” said Nigel J Francis, Senior Vice President, Automotive Office at the MEDC. “A picture is worth a thousand words, and this tour is a way to visibly showcase and share the great story about Michigan’s auto industry.”

The vehicles comprising the tour will feature logos from Pure Michigan and the Detroit Regional Chamber/MICHauto and represent a variety of manufacturers and suppliers that assemble, design and/or engineer world-class vehicles in Michigan. The vehicles, representing the global automotive presence in Michigan, include:

Chevrolet Silverado
Chrysler Jeep Grand Cherokee
Ford F-150
Ford Mustang
Nissan Rogue
Toyota Tundra

“Perceptions of Michigan’s automotive industry are lagging behind reality, even here at home. The industry is growing and sparking high-tech innovation in our state in a way that would make Henry Ford smile and Steve Jobs jealous,” said Glenn Stevens, Vice President, MICHauto and Strategic Development for the Detroit Regional Chamber. “The auto industry offers Michigan the opportunity to again redefine mobility for the world, and that’s something we need to get behind as a state. Michigan’s automotive industry is more than our glorious past; it’s setting the pace for our prosperous future.”

Auto enthusiasts are invited to join the conversation by sharing sightings and photos from around the state on social media channels with the hashtag #MichiganIsAuto.

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ABOUT MEDC
Pure Michigan is a brand representing business, talent and tourism initiatives across Michigan. These efforts are driven by the Michigan Economic Development Corporation, which serves as the state’s marketing arm and lead advocate for business growth, jobs and opportunity with a focus on helping grow Michigan’s economy.

For more on the MEDC and its initiatives, visit michiganbusiness.org. For Michigan travel news, updates and information, visit michigan.org. Michigan residents interested in seeking employment with any of Michigan’s growing companies should check mitalent.org, where more than 82,092 jobs are currently available in a variety of industries.

ABOUT MICHauto
MICHauto is a key economic development initiative of the Detroit Regional Chamber, dedicated to promoting, retaining and growing the automotive industry in Michigan. The program serves as the unified voice of Michigan’s automotive industry, providing a platform for various automotive stakeholders to collaborate on matters related to advocacy, awareness, business attraction, and talent attraction and retention. To learn more, visit michauto.org.