Michigan House Returning to Austin This March

Michigan House is going back to Texas. The roving pop-up space is a touch/taste/feel tes-tament to a thriving Great Lakes State taking residence at 1617 Willow St in East Austin from March 14 through March 17 during the South by Southwest Music, Film, and Interactive Conference and Festival (SXSW) in Austin, Texas. It will be a show, not tell, experience where visitors will learn a Michigan story that tastes like an All Day IPA from Founders, feels like a Leap Office Chair from Steelcase and sounds like one of the numerous talented musicians that have made the trip down to Austin.

Longtime partners Creative Many Michigan, Start Garden, Opportunity Detroit, ArtPrize, AMI Enter-tainment and the Michigan Film & Digital Media Office will be joined by Brightly, CAT Footwear, Detroit Creative Corridor, Founders Brewery, NEI, Shinola, Steelcase and numerous others to bring a vibrant Michigan to the enormous cultural event.

Spearheaded by Creative Many Michigan, the house will be a megaphone with which to spread word of the state’s creativity and ingenuity. Over the course of the four days the House will be a hub of activ-ities featuring the diverse energy that powers the state. Programming will highlight Michigan’s talent-ed musicians, artists and filmmakers and will provide a large stage for the creativity and design inher-ent to Michigan’s business and entrepreneurship communities.

“The Michigan House is a unique platform showcasing the economic and social power of the creative and design industries statewide and bringing industry leaders together to explore new partnerships, collaborations and growth opportunities,” said Jennifer Goulet, Creative Many president and CEO. “In 2014, these industries employed nearly 90,000 Michiganders in more than 10,700 establishments, generating nearly $5 billion in wages. Creativity and design are essential assets across Michigan’s economy.”

The House will also be a real life, experience driven tool aimed at altering “Rust Belt” narratives. “The stories about Michigan that make it to national media often don’t reflect what it feels like to live and work here. Michigan House takes all that we love about being here and packages it up for others to ex-perience,” says Paul Moore of Start Garden.

Michigan House will host Michiganders visiting for the festival, ex-pat Detroiters who’ve participated in the Detroit Homecoming, alumni from both the University of Michigan and Michigan State University, as well as the general public. It will feature daily “House Bands” invited by ArtPrize to record a one song entry into the international art contest, discussions about topics prevalent to the state’s creative economy, and plenty of Michigan Made food and drink from the like of Founders, Two James, Cabresto Tequila, L. Mawby Vineyards, Boxed Water, and Proper Soda just to name a few.

“We love that Michigan House brings together all that is wonderful about our home state in such a col-laborative way. It’s presence allows immersion into the creative environment that is cultivated here in the state we all love so much while also serving as a great reminder of home,” Samantha Hendricks of Founders Brewery.

“It’s more than home state pride,” says Ted Velie from the design firm Middle West that coordinates the effort, “When you see all that Michigan creativity under one roof – you can’t help but realize the unique moment that we’re in right now and the opportunities that the future could hold.”

One year ago a group of forward-looking organizations took a chance on the idea that collaboration could bring an authentic Michigan experience to Austin. Michigan House was born as a home away for the state’s legacy of creativity and as a host site for four days of Michigan-centric music, art, food and conversation. Since then Michigan House has appeared both in Grand Rapids for ArtPrize and in Detroit during the North American International Auto Show gaining momentum and support along the way.

For more information visit www.michiganhouse.org and follow @shopmiddlewest on Instagram and Twitter. The Michigan House will take place March 14 through 17 in Austin, Texas.

About Creative Many Michigan
Creative Many Michigan is the statewide organization focused on the mission to develop creative people, crea-tive places and the creative economy for a competitive Michigan through research, advocacy, professional prac-tice, funding and communications. Creative Many’s offices are located at TechTown Detroit, The Runway in downtown Lansing and in downtown Grand Rapids. For more information, visit creativemany.org.

About Middle West
Hard-Earned Style – it’s the name we’ve given to the connective thread running through the finest goods made in Michigan. More than any aesthetic similarity, it’s an essential element that says simply, “good work is what we do.” Middle West creates event-driven, expertly curated, pop-up environments of Michigan made products. We create a place that Hard-Earned Style can call home.

Visit us at https://www.facebook.com/shopmiddlewest.