MICHauto Investors Gather in Lansing for Annual Meetings with Legislators

“Meeting with legislators is crucial to ensuring that policymakers understand the industry’s issues, opportunities, and our collective economic impact,” said Glenn Stevens, executive director of MICHauto and vice president of automotive and mobility initiatives for the Detroit Regional Chamber.

On Tuesday, April 16, the Chamber’s MICHauto initiative gathered executives from 25 automotive companies to meet with 25 legislators in Lansing for the 2019 Automobility Day at the Capitol. Automotive experts and executives discussed the industry’s impact with legislators including MICHauto’s 2019 policy priorities. This year’s priorities focus on the further development of talent, technology, and trade as the key drivers of progress.

“The MICHauto policy priorities were created with the automotive industry and represent their thoughts on what we need to focus on to ensure future economic success,” Stevens said.

MICHauto values the opportunity to foster collaboration between industry leaders and the state government, which will ultimately strengthen Michigan’s economy and reinforce its standing as the automotive capital of the world. Many individuals contribute to this shared effort, and each year MICHauto recognizes one of them for their commitment to supporting the automotive and mobility industry in Michigan.

This year, MICHauto named Rep. Rebekah Warren Legislator of the Year for her dedication to driving next-generation vehicle R&D, her sponsorship and creation of the framework to allow the establishment of the American Center for Mobility, and her appointment on the Michigan Council on Future Mobility.

The sixth annual Automobility Day at the Capitol highlighted how a strong partnership with Michigan’s political leadership will continue to promote a promising future for the state’s automotive and mobility industry.

 

The Future of Detroit the Mobility City With Glenn Stevens

April 4, 2019

Daily Detroit

Detroit is major center of the development of the automobile. But we’re now transitioning to developing more than just the traditional vehicle — to creating technology and solutions that helps people get around. That’s mobility.

Today’s episode talks about that mobility industry in Metro Detroit. Not just Detroit, the Motor City… but Detroit, the Mobility City.

There are numerous startups and the big players – including Ford and GM – that are serious about it and there’s a lot of money being spent.

After all, that new Ford campus that’s happening in Corktown? That’s about developing this kind of technology right here in Detroit.

That conversation, led by Sven Gustafson – is with Glenn Stevens.  He’s the Executive Director of MICHauto. That’s an initiative of the Detroit Regional Chamber.

And even though he’s the head of a group called MICHauto, you might be surprised that his answers to the challenges and opportunities Metro Detroit has is not just to add more cars to the road.

View the full article here

Listen to the conversation:

Roundup of Top Announcements from the 2019 NAIAS

This week all eyes were on Detroit as the 2019 North American International Auto Show (NAIAS) kicked into full gear. Below is a recap of the most newsworthy stories and announcements coming out of NAIAS and Automobili-D, as well as what to look forward as you visit the show.

Announcements:

  • Congratulations to Genesis Motor America, Ram Trucks and Hyundai Motor Company – recipients of the 2019 North American Car, Truck and Utility of the Year awards. Announced this week at the North American International Auto Show in Detroit. The awards are among the most prestigious in the industry. Winners are chosen by a panel of 54 jurors from print, online and broadcast media across the United States and Canada.
  • Jim Hackett, CEO of Ford Motor Company and Herbert Diess, CEO of Volkswagen announced today that both company’s have decided to work together to cut the cost of new technology development in a joint alliance.
  • Making waves on Tuesday, Detroit Mobility Lab’s Chris Thomas and Jessica Robinson, who both spoke at MICHauto’s Student Summit this past October, announced the Detroit Mobility Lab is launching the Michigan Mobility Institute in Detroit. The institute will focus on educating and re-educating engineers in AI, robotics and other mobility needs. The Michigan Mobility Institute was created as a way to answer the need for the estimated 100,000 new mobility jobs to come with future mobility.
  • Techstars Mobility announced a new name, Techstars Detroit, along with a new partnership with Lear Corporation and new home at the Lear Innovation Center.
  • Governor Gretchen Whitmer announced four pilot projects funded by the $8 Million Michigan Mobility Challenge that will address core mobility gaps for seniors, persons with disabilities and veterans across the state.
  • Eyes on Design awards were awarded to Axalta for “Innovative Use of Color, Graphics or Materials,” ABC Technologies for “Best Interiors” and Ford Motor Co.’s 2020 Mustang Shelby GT500 for “Best Production Vehicle.”

Reveals:

  • Ford Motor Company: Revealed the new Shelby GT500, the most powerful street legal Mustang ever. With more features and more power, the Shelby GT500 produces more than 700 horsepower sending it from 0 to 60 mph in three seconds.
  • RAM: Making its debut at NAIAS, Ram rolled out their new heavy-duty Ram 2500. Offering advanced safety features including forward collision warning, automatic emergency braking and blind spot warning on all versions. The Ram 1500 also scooped up as the truck of the year award.
  • Toyota Motor Corp.: Aiming to return to Toyota’s signature, performance and excitement, Toyota CEO Akio Toyoda revealed the new Toyota Supra on Monday. As Toyota’s commitment to Michigan to continues to thrive, this announcement was felt throughout Detroit as the excitement around the newly unveiled vehicle increased.
  • Nissan EV: Focused on luxury, Nissan reveled the IMs concept EV. The concept is explained as a “elevated sports sedan” the concepts proportions positions the vehicle as a segment of its own due to its electric vehicle identity and unique features.

View photos and read more coverage from NAIAS.

Omron to Demo Traceability, Flexible Manufacturing and Mobility Solutions at NAIAS AutoMobili-D

Industrial automation solutions provider Omron Automation Americas will showcase its wide-ranging technology portfolio for the automotive industry at the North American International Auto Show (NAIAS) AutoMobili-D event on January 14-17 at Cobo Center in Detroit.

Omron’s solutions help manufacturers boost productivity and flexibility while minimizing downtime and warranty costs and also help manage recalls more effectively.

Omron’s multiple areas of expertise – including traceability, flexible manufacturing and mobility – will be featured in three demos. The traceability demo will mimic an automated manufacturing process using the Omron’s Sysmac machine automation platform, components laser etched with the Omron’s Laser Marker and several key traceability products, including an RFID reader/writer, the compact yet powerful MicroHAWK barcode readers for 2D optical code recognition and the FH Series Vision System for advanced color inspection and error-proofing. The demo will showcase solutions that can help manufacturers improve process control and product quality, keep the impact of recalls as small as possible, and ensure part traceability in challenging environments.

Data collected throughout the traceability demo will be stored to a database, manipulated and visualized in a dashboard for high level tracking and trending. Visuals can be easily manipulated to meet user requirements, and data can be easily exchanged with cloud-based systems or in-house databases. Improved data visualization and exchange helps manufacturers keep better tabs on the status of their flexible production lines.

The company’s popular LD series of mobile robots will also be on display at the event. These robots provide a unique and innovative solution for manufacturers seeking to add flexibility to their production lines without needing to rearrange heavy and cumbersome conveyors. Capable of self-navigating through dynamic and peopled environments, the LD robots are a safe and effective way to deliver materials amid constantly changing requirements.

In addition to the Omron Automation demos, Omron Automotive Electronics products will also be featured in the booth to complement the company’s offering for the automotive industry. Omron Automotive Electronics recently created a new solution for NVIDIA’s autonomous vehicle platform, “NVIDIA DRIVE,” and this innovation will be featured in another demo at AutoMobili-D. Known as 3D-LiDAR, this solution helps make autonomous driving more reliable and better suited to various road environments.

The detection distance for long-range 3D-LiDAR is an impressive 150 meters, and it maintains the vertical high resolution at the same level characteristic of the short-range version. This increased its ability to recognize not only distant obstacles, such as four-wheeled vehicles, two-wheeled vehicles and pedestrians, but also low obstacles like curbs and falling objects on the road surface and road surface shapes.

Automotive industry professionals seeking to learn more about the latest advancements in mobility, traceability and flexible manufacturing should be sure to visit Booth AD02b at NAIAS AutoMobili-D to see exciting new technologies in action and speak with leaders in the field.

Mayor Mike Duggan Proclaims Oct. 7-12 Mobility Week in Detroit

Mayor Mike Duggan has joined businesses across the city and region to celebrate Detroit’s global leadership in automotive next-generation mobility technology by issuing a proclamation that recognizes this week, Oct. 7-12, “Mobility Week” in Detroit.

Through collaborative efforts by the Detroit Regional Chamber’s MICHauto initiative, Quicken Loans Community Fund and the Michigan Economic Development Corp. and PlanetM, TechStars Mobility and Henry Ford Health System, a number of events will take place across Detroit to showcase the industry highlighting career opportunities, the cross-section between health care and mobility, and the transformational technology being developed.

“Detroit has historically been the center of the automotive universe, and now our city is leading the way into the next generation of the industry,” said Mayor Mike Duggan. “It makes perfect sense to shape the future of mobility right here in Detroit, and I’m proud to proclaim this week as Mobility Week.”

Many of the region’s assets will be on display, including Detroit’s growing startup ecosystem, technology development of the region, and the work Detroit’s Transportation and Mobility Office is engaging in the city and neighborhoods around transportation solutions.

“This proclamation calls attentions to the diverse players in mobility to celebrate our leadership in next-generation mobility,” said Glenn Stevens, executive director of MICHauto and vice president of Automotive and Mobility Initiatives for the Chamber. “We have come so far, and it is important to share and celebrate the new technology the industry offers with the public.”

Learn more about some of the Mobility Week Detroit events, including the 2018 MICHauto Summit below or visit www.mobilityweekdetroit.com.

MICHauto Summit: Explore Your Automobility Future

Oct. 10
The Beacon at One Woodward

MICHauto’s signature event engages automotive industry leaders with students and interns from regional universities, colleges and trade schools for a full day of programming. The Summit offers a unique opportunity to discuss the evolution of the automotive industry and its career pathways. Automotive and mobility industry professionals will share the career pathways with more than 160 students and interns. Conversations and topics will examine the future of the automotive, mobility and technology fields and how the industry is rapidly changing from decades past.

 

Henry Ford Health System all for you logo

The Eye, The Brain & The Auto
Oct. 7-9
MotorCity Casino

 

The 8th World Research Congress on Vision and Driving is focusing on the autonomous vehicle technology and its impact on health care. The three-day world congress will look at the way mobility technology is disrupting the way IT, big-data management and health care does business. Sessions will touch on how vision and cognition will play a key role in connected and autonomous vehicles, their development and how users interact with them. It also will highlight how the medical field can contribute and benefit from the development of driverless cars, trusts and other forms of transportation.

 

TechStars Demo Day 
Oct. 9
Detroit Film Theater

 

 

The 2018 Class of startups enrolled in the Techstars Mobility Accelerator will be center stage as they graduate from this unique mentoring program. More than a thousand investors, community members, students and representatives from the automotive and transportation industries will be in the audience to hear about new technology, autonomous advances and mobility answers from the Techstars participants. The event is the largest single-day startup and innovation event nationwide, organizers say, giving these up-and-coming entrepreneurs a venue to share their ideas and network with industry executives in real and substantial ways. Techstars with its worldwide network that focusing on helping entrepreneurs succeed offers its mobility program solely in Detroit. Its current class of 11 companies is the most diverse to date, has businesses that span a wide array of mobility solutions and comes from countries across the globe, including Hong Kong and London.

 

Detroit Moves
Oct. 10-11
Spirit Plaza

 

This free and family-friendly two-day outdoor festival brings people together with mobility companies, industry leaders and the latest in technology at Detroit’s Spirit Plaza. Now in its second year, Detroit Moves is a showcase for connected and autonomous vehicles as well as the people who make these high-tech machines, organizers say. The festival also includes art exhibits, musical performances, food and family-orientated activities such as a mobility-themed scavenger hunt. Additional activities include an educational village featuring STEM careers and area universities such as Wayne State and the Center for Creative Studies, a startup village with mobility-related startup companies and a social hour featuring food, beverage and entertainment from 5-7 p.m. on Oct. 11. Some exhibitors included May Mobility, which has an autonomous transport that takes Bedrock Detroit employees around the downtown core, as well as MoGo, Maven, Chariot, Airspace and America’s Automotive Trust.

Mobility Week brings new technology, innovations to the Motor City

October 4, 2018
Curbed Detroit
By Robin Runyan

Ask someone in Detroit what mobility means in the city right now and you’re likely to get many different answers. It could mean the patchwork of ways to travel around the city: car, bus, scooter, bike, foot. It could mean financial mobility, or the complications of a city with a high poverty rate and scattered transit system. Or it could mean the broader future, and how Detroit could be a leader in creating how the world moves in the next generation.

From October 7-12, Mobility Week Detroit aims to showcase Detroit’s leadership in technology and the future of mobility. The umbrella of Mobility Week encompasses many different summits and gatherings, including the annual Tech Stars Demo Day; a Henry Ford Health System conference, “The Eye, The Brain and the Auto;” and the Michigan Auto Summit, which presents students with automotive career possibilities.

The public can check out Detroit Moves, which lands in Spirit Plaza October 10 and 11. This free event will showcase a variety of mobility services and businesses, including MoGo, DDOT, Maven, Chariot, May Mobility, and Airspace.

Also expect an educational village with STEM careers and area universities, along with a village of mobility-related start-ups, demonstrations, and interactive experiences with mobility technology. The Detroit Moves website even touts that a flying car will be there.

“The Detroit region is leading in the development of next-generation mobility technology,” said Glenn Stevens, vice president of automotive and mobility initiatives for the Detroit Regional Chamber and executive director of MICHauto. “These events offer an opportunity to not only showcase these emerging technologies, but also provide a way for the industry professionals to connect with the talent needed to continue to lead.”

Detroit Moves is a free festival that runs 11 a.m. to 7 p.m. October 10 and 11. Mobility Week Detroit includes events around the city throughout the week.

View the original article.

TiECon Detroit 2018 AI Competition

TiE Detroit and Kyyba Innovations have partnered to bring the AI Competition to TiECon Detroit 2018, Michigan’s largest ongoing conference for entrepreneurs. The contest will take place from 3 p.m. to 4:15 p.m., Saturday, Oct. 6 at the Suburban Collection Showplace, 46100 Grand River Ave, Novi, Michigan.

Aimed at identifying the six top-level entrepreneurs and startups working on disruptive AI technologies, the competition will center on Artificial Intelligence technologies in the areas of Sensors/Electronics/IOT, Food/Health/Fitness, Fintech, Blockchain / AI / ML / DL, and Manufacturing / In Vehicle Technologies / Mobility. During the contest, six finalists will compete before an audience of AI executives, venture capitalists, angel investors and technologists. They will have a total of 10 minutes to pitch and answer questions from the judges.

The winner, which will be announced at 7 p.m. on October 6th, will be eligible to receive up to a $50,000 equity investment and support services from Kyyba Innovations, as well as mentorship from the organization’s extensive network.

“Current wave of disruption requires an expertise in artificial intelligence and machine learning. We have both investment capital and talent in Michigan but there is a money/talent mismatch. Through Kyyba Innovations and the TiECon platform we aim to build an innovation ecosystem to create real value to the entrepreneurs ,” said Tel Ganesan, President, TiE Detroit. “I am looking forward to seeing what the participants have innovated or the ideas they plan to share that will help catalyze the future of AI”.

TiECon Detroit 2018, will take place Saturday, Oct. 6. Bringing together TiE members, entrepreneurs, venture capitalists, top industry executives and thought leader. The event provides an opportunity to exchange ideas, explore new businesses, discuss emerging technologies, share growth strategies and obtain insight from global business leaders, community leaders and worldwide experts. The conference also will feature “TiE20,” which will showcase the most promising 20 startup companies.

Applications for the AI Competition are due no later than Sunday, August 19th.

For more information or to apply visit http://tiecondetroit.org/ai-competition.php, or contact Jacqueline Perry at 248-254-4087 or jacquelinep@kyyba.com.


About TiE
The Indus Entrepreneurs (TiE) was founded in 1992 in Silicon Valley by a group of successful entrepreneurs, corporate executives, and senior professionals with roots in the Indus region. There are currently 13,000 members, including over 2,500 charter members in 61 chapters across 18 countries. TiE’s mission is to foster entrepreneurship globally through mentoring, networking, education, incubating, and funding. Dedicated to the virtuous cycle of wealth creation and giving back to the community, TiE’s focus is on generating and nurturing our next generation of entrepreneurs.

About Kyyba Innovation (KI)
Kyyba Innovations is a innovation and collaboration eco-system that provides innovators and entrepreneurs the environment to enable their ideas to become reality. We provide services that allow startups to scale to the next level. We do this by investing in businesses and leveraging our network to empower your organization to accelerate your mission forward.

Top Automotive Executives to Meet with Legislators on MICHauto Policy Priorities; State Senator Wayne Schmidt Named Legislator of the Year

DETROIT (May 17, 2018) – Today, MICHauto, a statewide initiative of the Detroit Regional Chamber, convenes 23 automotive executives for meetings with 27 state legislators in Lansing. For the fifth consecutive year, MICHauto has brought together the automotive industry and legislators to discuss the impact of the industry across the state. This year, industry leaders identified policy priorities that are most important to their continued growth.

The 2018 policy priorities focus on the following areas:

  • Industry Talent Pipeline: Development of a strong talent pipeline for the automotive industry and next-generation mobility development.
  • Connected and Automated Vehicle R&D and Testing: Ensure that Michigan remains at the forefront for companies and research institutions.
  • International Trade: Encourage productive efforts to promote fair trade through the pursuit of high-standard trade agreements.

View the full policy priorities.

“The MICHauto policy priorities were created with the automotive industry and represent their thoughts on what we need to focus on to ensure future economic success,” said Glenn Stevens, executive director of MICHauto and vice president of automotive and mobility initiatives for the Chamber. “Meeting with legislators is crucial to ensuring that policymakers understand the industry’s issues, opportunities, and our collective economic impact.”

Additionally, each year, MICHauto recognizes a distinguished legislator for his or her commitment to the state and the automotive industry. This year’s honoree state Sen. Wayne Schmidt (R-Traverse City) will be recognized during a luncheon reception between meetings.

Sen. Schmidt’s commitment to automated vehicle R&D, his sponsorship and advocacy on behalf of the Good Jobs for Michigan legislative package, and his support for modernization and expansion of the Soo Locks, all serve as compelling testaments to his leadership in supporting Michigan’s largest industry and creating jobs across the state.

“I am honored to be named Legislator of the Year,” Schmidt said. “The policy priorities outlined by MICHauto highlight the importance of protecting our state’s legacy automotive industry. As Michigan positions itself to lead the industry’s transformation, I look forward to working with our industry to protect its future.”

Past recipients of the Legislator of the Year award include Sens. Steve Bieda (D-Warren), Ken Horn (R-Frankenmuth) and Mike Kowall (R-White Lake).

Detroit Is Becoming the Silicon Valley of Smart Mobility Tech

March 5, 2018

By Marcus Amick

Silicon Valley might be the first place that comes to mind when one thinks of groundbreaking technology, but there’s another major tech revolution underway some 2,300 miles east. 

Building on decades of experience putting the world on wheels, Michigan has been busily establishing its own reputation as a place for high-tech innovation, from engineering the next level of electric batteries to the development of driverless ride-sharing vehicles. It’s a shift that’s quickly transforming the Detroit-anchored manufacturing hub, long known for its growling muscle cars and massive luxury SUVs, into a burgeoning tech spot that’s poised to drive the future of mobility.

The area’s transformation into a hotbed for mobility ideas is being driven by an expansive partnership across the state with car companies, automotive suppliers, universities, local agencies, startups and others in the public and private sectors, which has created a research and development ecosystem unlike any other in the world.

Playboy recently had a chance to get an exclusive behind-the-scenes look at some of the collaborative efforts that are leading the charge, touring places like the Toyota Research Institute (TRI) and University of Michigan’s Mcity.

Launched in 2016, TRI aims to bridge the gap between research and product development in the mobility space, spanning from artificial intelligence to cutting-edge robotics. The Ann Arbor-based Mcity, which opened in 2015, brings together leaders from the auto sector, government and academia to work on new innovations for practically every facet of self-driving vehicle technology, from pedestrian detection systems to connected vehicles. In fact, later this year, Mcity will launch operations for what is believed to be the first fully autonomous shuttle to be used on a college campus to transport students, faculty and staff.

Michigan also just celebrated the opening of the American Center for Mobility (ACM), a state-of-the-art proving ground for connected and automated vehicle technology. The 500-acre site will provide researchers and engineers with real-world driving dynamics when testing driverless vehicles, and includes a 2.5-mile highway loop, a 700-foot curved tunnel, two double overpasses, intersections and roundabouts.

At the U-M Energy Institute Battery Lab, researchers are working on ways to develop cheaper and longer-lasting energy-storage devices that will make automobiles more efficient in the future. Even the Michigan-based pizza company Domino’s has jumped into the fray, teaming up with Ford Motor Co. to conduct a pilot project in Michigan, where pizza deliveries were made with an autonomous Ford Fusion Hybrid, and customers were able to use GPS technology to follow their delivery vehicle with an upgraded version of Domino’s Tracker system. Ford is now revving up to apply the lessons learned in the Michigan pilot project to launch its first self-driving vehicle business in Miami and Miami Beach, in a partnership with Domino’s and the food delivery service Postmates.

Trevor Pawl, Group VP of the Michigan Economic Development Corporation (MEDC), an organization helping to connect the dots in the state’s mobility strategy, says it only makes sense for Michigan to take a leading role in the space.

“Seventy-six percent of the American auto industry’s research and development happens in the state of Michigan. Ninety-six percent of the top 100 automotive suppliers in North America have a presence in Michigan. And Michigan has the greatest concentration of original equipment manufacturers in the world,” notes Pawl, who also serves as VP of PlanetM, an arm of MEDC that focuses solely on mobility issues. “If a new vehicle technology is going to be produced for the masses, that technology will likely run through an executive, designer, buyer or engineer in Michigan.”

According to PlanetM, Michigan has led the nation in mobility-related patents over the past five years, and is home to 49 connected and automated vehicle projects—more than any other state. The North American International Show, held in early January in Detroit, devoted an entire area to showcasing some of the strides the city is making in the tech-driven mobility space.

Playboy had a chance to get a more hands-on take on some of that progress, when given the opportunity to test drive the 238-mile-range Chevrolet Bolt EV in Los Angeles, a city in which one gets a true sense of the dire need for smarter mobility. All of the engineering, battery development and vehicle integration for the electric Chevy hatch, which was first introduced at the 2016 Consumer Electronics Show (CES), was done in Michigan. The surprisingly peppy Bolt EV, which starts at around $36,000, is now widely considered to be the go-to example on how to successfully pull off a “true” electric vehicle for the masses, a mark that even the Northern California-based Tesla has struggled with, despite its popularity as a brand.

Still, the idea, Pawl tells Playboy, is not for Michigan to compete with Silicon Valley, but rather to build a more cohesive partnership with California. “Both regions need one another,” he says. “California can leverage Michigan’s production expertise, and Michigan can benefit from Silicon Valley’s software prowess and startup ecosystem.”

For Detroit, the state’s shift into the area of mobility has become a pivotal part of the city’s local development strategy, as a means of solving transportation issues for Detroit’s nearly 700,000 residents, and luring more businesses and people to the city.

“Getting from A to B is one of the basic functions of life. And as we grow as a city, both for people that have been here for 50 years as well as potential new residents, both have that same need of getting where they need to go and doing it in a way that’s safe, fast and affordable. And that’s what we are striving to do,” says Mark de la Vergne, the City of Detroit’s chief of mobility innovation. “We need to continue to make investments in transit and make it easier for people to do it. We want this to be able to provide the mobility that allows people to get where they need to be, whether that’s their job, whether that’s a doctor’s appointment, whether that’s their school. It’s important part of life.”

The city’s partnerships with groups like Techstars, a global mentoring and funding network that has an automotive mobility arm in Detroit, are more specifically focused on fostering the other side of that development strategy, namely attracting new startups to the city.

To date, Techstars has bought in a group of more than 30 diverse companies from around the world that are focused on developing new automotive mobility technologies. “A handful came from Michigan. It’s almost all external, companies that actually wanted to come to Detroit,” says Ted Serbinski, managing director of Techstars mobility. “Startups know that if you want to be in automotive, you have to come here.”

Detroit’s positioning in Michigan’s growth as a major mobility development hub is also being fueled by longer-standing businesses such as the Lear Corporation, an automotive supplier that develops high-tech seating systems, which opened a satellite innovation center in the city’s downtown area in 2016.

Stephen Rober, VP of engineering at Lear, says the downtown location gives the company prime access to one of the most critical resources needed when it comes to automotive innovations. “This lets us tap more directly into the city’s infrastructure, the schools that are here, the local universities,” Rober tells Playboy. “It gives us more direct access…to that raw talent.”

Looking to make a more direct connection in its mobility strategy, Ford, which is headquartered on the outskirts of the city, is also gearing up to open a new office in downtown Detroit focused on autonomous and electric vehicles that will house more than 200 employees. The popular ride-sharing services Lyft and Uber have been pushing to make a bigger play in Detroit as well. In addition, the University of Michigan startup May Mobility has been using Downtown Detroit as a major hub for testing its new driverless shuttles as part of its future growth strategy.

Of course, the city long known as the “car capital” of the world is nowhere close to abandoning its core tradition of crafting cool cars out of hunks of sheet metal, which has shaped the area for more than 100 years. But it’s clear that the region is more focused on redefining itself for the future of transportation, rather than reveling in its legacy.

“We fully design, integrate, engineer and build some of the most world-class vehicles. But mobility is changing and it has to,” says Glenn Stevens, executive director of the Detroit Regional Chamber MICHauto and vice president of the chamber’s Automotive & Mobility Initiatives. “These forces that are hitting us—where people are moving to cities, scarcity of resources…and everything in between—means that we need to use our base platform of innovation in automotive to transform our industry here in Michigan and Detroit to the way the world is consuming mobility.”

This article was originally published on www.playboy.com on March 5, 2018.