Rolled out new car presentation type motor show

January 17, 2019

Wedge Infinity

Teru Nakanishi

This article has been translated from Japanese.

The North American International Auto Show, which is held in January every year in the US Detroit known as “Motor City”, opened on the 14th and was released to reporters. Approximately 5000 media from all over the world gathered and about 750 vehicles including the latest models were exhibited by automobile manufacturers in the United States, Europe, China, Korea, Japan, India and others.

In the automobile show other than Detroit, the Shanghai show backed by the Chinese market attracted attention, and the world’s largest technology trade fair (CES) held in Las Vegas on the 8th was attracted to automatic driving and “flying car” etc. Many of the latest technologies of the next generation will be exhibited and attracted interest from concerned parties. Since the exhibition of traditional car makers was the center focusing on the North American auto show that opens shortly after that, the impact was weak and the shadow became thin compared to CES.

For this reason, officials of the North American auto show with a feeling of crisis will decide to change the opening time from winter to June from 2020, aiming to restore the position as a car show. From next year I will increase the number of outdoor exhibitions etc and I will call on BMW etc. to resume exhibition and I would like to take in new technologies such as automatic driving and make it a new type of show.

Mr. Glenn Stevens, Executive Vice President of the Detroit Chamber of Commerce and Industry and Vice Chairman of the Automated Driving Council, said, “We have to turn it into an auto show to prepare for a new era of the automobile industry such as automatic driving and mobility services etc. From next year it will be summer So you can also add events of famous Detroit music and fireworks.

We need a new concept not only for automobile manufacturers, but also for people involved in automatic operation, start-up and movement, “the era when only leading traditional major automakers lead the North American auto show It is not pointed out that.

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