Foster Swift Launches Elder Law Blog

May has been known as Senior Citizens month since 1963 when it was declared so by President Kennedy and is also recognized as National Elder Law Month by The National Academy of Elder Law Attorneys. Attorneys that practice elder law focus on issues concerning seniors including estate planning, wills and caring arrangements among others.

By 2030, nearly 20 percent of the U.S. population will be age 65 or older, according to the U.S. Census Bureau. To help with the growing number of people that need assistance in this age range, the law firm of Foster Swift Collins & Smith, PC has launched its elder law blog. The goal of this blog is to address the most common legal questions people have or will have in a practical yet compassionate way.

Foster Swift elder law and estate planning attorneys Nicolas Camargo, Matthew Fedor and Trevor Weston will provide readers with relevant information on the wide range of legal issues facing seniors. “We deal with sensitive family situations every day, and realize how difficult they can be” Fedor stated.

“We want to be a resource, advising clients on life, aging and protecting their loved ones, while also understanding the individual’s legal needs. Whether they are planning for the future or in a current crisis, we offer counsel and solutions to help them through the challenges of helping aging family members. Our office is much more than a place where legal documents are prepared. It is also a place where seniors and their families are heard and connections are made, all while providing a “big picture” solution to the challenges of aging.”

When it comes to planning for yours and your family’s future, being proactive is better than being reactive. Visit mielderlawblog.com regularly for more posts and learn how Foster Swift attorneys can help you to stop worrying and start living.

Attorney Howard Named to Novi Planning Commission

Foster Swift attorney Katila Howard was recently appointed to the Planning Commission for the City of Novi. Her term will last from January 2018 until June 2019.

Made up of seven members appointed by the Mayor with the approval of the City Council, the Planning Commission reviews and approves site plans and special land use permits for new commercial and residential development for the City. The Commission may also make recommendations to the City Council in regards to rezoning applications and proposed amendments to the Zoning Ordinance.

Katila is a member of her firm’s Business & Corporate practice group where she practices employee benefits matters, ERISA, 409A and Internal Revenue Code compliance matters. Additionally she also works with both tax exempt organizations and nonprofits.

5 Keys to Building a Solid Digital Marketing Strategy

By Robert Courtney Collins
Founder
Robert Courtney & Associates – A Boutique Branding Agency

This post is part of the Digital Marketing Boot Camp series, a new set of blog posts across different mediums designed to provide intel to people and companies looking to improve their digital marketing strategy.

Having a digital marketing strategy is paramount to survival in today’s business climate. While many people use social media platforms daily, very few understand how to leverage these platforms and reach maximum potential. Sometimes a strategy may appear to be effective, but without exercising certain building blocks you’ll likely find your strategy breaking down. Here are 5 principles every digital strategist must use to build a solid foundation and launch a successful marketing campaign.

1. Identify Key Channels

Everybody should have a primary platform and a secondary platform that’s properly maintained every day. Depending on your industry it’s very important to pick the platform that matches your audience best. If you’re in an industry that produces great visuals you will want to use Instagram. If you’re attempting to reach a younger audience, you will want to use Snapchat. Facebook should be everyone’s primary or secondary platform because of its reach and amount of active users.

2. Create Quality Content

Never shortchange your prospective audience with content that isn’t the best quality you can produce. Whether it’s photos or videos the quality of your content speaks to who you are as a brand. Content should also be informative or creative to make your brand stand above your competition.


MORE: Hear more about building up your digital marketing strategy at the Digital Marketing Boot Camp, Feb. 15.


3. Don’t Sell, Be Authentic

Traditional business practices have conditioned us to do the hard sell and pitch our product. But, with good planning, research and a service or product you believe in you can be authentic and let the selling happen naturally. Communicate your core message properly, passionately and precisely and nobody will be wondering what you’re selling or if you’re selling — they’ll be thinking about buying.

4. Establish Brand Consistency

Brand consistency is about making sure your name, logo, tag line and hashtags stay uniform across all digital platforms. Because the digital landscape is filled with different mediums, platforms, and networks bombarding millions of people every day the most effective companies know there’s an amazing power to connect consumers to a brand when marketing campaigns are easily identifiable and connectivity strategies are consistent. A digital marketing strategist would do well to examine all social platforms connected to a business to make sure brand consistency is in tack.

5. Be an Expert in Your Field

Being an expert means you not only have a deep knowledge of your own business, consumer needs and industry trends but that you are constantly analyzing your competition. When building your own marketing plan it’s essential to know what your competition is doing so you can decide exactly where to channel your digital marketing resources. The best digital strategies are often directly connected to the most well researched, and educated ideas.

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