Walsh Launches Success Stories Radio Ad Campaign

TROY, Mich., March 13, 2019 — Walsh has partnered with the Detroit Radio Advertising Group to launch a storytelling campaign featuring narratives about notable alumni, leadership, and important figures in the school’s history, such as founder Mervyn Walsh. The campaign concept was developed and executed by The Yaffe Group of Southfield, MI.

“Walsh alumni represent some of the best and brightest in the world,” said Patti Swanson, Vice President, Chief Marketing and Enrollment Officer. “We are proud of their successes and thrilled to share their stories in a way that honors their accomplishments.”

The 15 and 30-second spots can be heard on several AM and FM stations throughout metro Detroit and Ann Arbor through the first week of April.

For information about Walsh programs, visit www.walshcollege.edu/future-students

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ABOUT WALSH
Walsh is an all-business, private, independent, not-for-profit, fully accredited college offering undergraduate and graduate business and technology degrees, as well as certificate programs. Founded in 1922, Walsh is one of the region’s largest business schools and Michigan’s third largest graduate business school, offering classes in several locations as well as online. Our nationally ranked programs integrate theory and application to prepare graduates for successful careers. Walsh degree programs include accounting, finance, information technology, management, marketing, taxation and other fields. For more information, please visit www.walshcollege.edu.

Walsh is accredited by the Higher Learning Commission (www.hlcommission.org) and the Accreditation Council for Business Schools & Programs (www.acbsp.org).

J.P.- The Voice of Detroit Nominated for Emmy

The JRT Agency is proud to announce its own Jamie McCarthy’s film J.P.- The Voice of Detroit is nominated for an Academy of Television Arts and Sciences Regional Emmy® Award.

The film, made in partnership with Detroit Public Television, takes viewers on a journey into the iconic career of broadcaster J.P. McCarthy, Jamie’s father. Comprised of personal interviews and anecdotes from fellow media legends, it highlights J.P.’s unmatched approach to the airwaves and the indelible mark he left on listeners.

“When we set out to make the film, I had two goals in mind. First and foremost, to create a tribute that truly captured my father’s professional spirit for both those who tuned in every morning and those who never had the opportunity to experience his magic,” said Jamie, JRT Chief Creative Officer- Innovation. “The second was to inspire fellow independent filmmakers and, of course, capture the attention of the Academy. I’m excited to say we have achieved both.”

Nominated in the Documentary- Cultural category, Jamie shares the nomination with fellow producers DPTV’s Fred Nahhat, Oliver Thornton and Matthew Stinson.

The partnership between Jamie and DPTV was a natural alliance for bringing history to life. “When Jamie came to us it was a no brainer. We knew we had to make this piece,” said Nahhat. “Taking this journey together combined with the outpouring of support and participation from the best in the business to share J.P.’s story was incredible.”

Already an accomplished filmmaker and lauded advertising executive, Jamie’s background matched with that of the renowned, talented DPTV team brought to life a documentary that is highly impactful. JRT Agency CEO Mark Bellissimo sees Jamie’s talent in action daily, “This nomination isn’t a surprise to us,” he said. “Jamie brings a powerful degree of storytelling and passion to all our work here at the agency. We are extremely proud of him and what he’s created.”

Viewers watching J.P.- The Voice of Detroit are transported back to where they woke up daily with J.P.’s, “Good Morning World,” greeting. Footage of the wall to wall St. Patrick’s Day parties packed to the gills, his philanthropic rallying cries for such charities as March of Dimes and beloved tributes from family and colleagues round out the hour.

The documentary originally aired on DPTV in 2016 and was shown again on St. Patrick’s Day 2017. The film can currently be streamed online via DPTV Passport or ordered through the website.

Radio Steps Up in the Digital Age

By Kevin Ketels 
President
Kyrris Marketing

This post is part of the Digital Marketing Boot Camp series, a new set of blog posts across different mediums designed to provide intel to people and companies looking to improve their digital marketing strategy.

domMedia fragmentation and digital distribution have dramatically changed the way consumers listen to music and talk radio.  In my interview with radio executive Dom Theodore, he addresses why these changes took place and how broadcasters are leveraging digital technology to help compete.

How has the radio media landscape evolved since you and I were kids in the 1970’s?

Radio is a much more sophisticated business than it was in the 70’s. Back then, FM was just finding its footing, and most of the revenue was made on the AM dial. As the audience migrated to FM, and the FCC changed signal-spacing requirements, more FM stations popped up creating more of a splintered audience. Then, in the mid-1990’s, the FCC changed ownership rules and essentially lifted the cap on the number of stations that can be owned by one company in the same market. This brought in tons of new Wall street investors to radio, and as traditional broadcasters sold stations to mega-companies, these new owners focused on cost efficiency and finding ways to operate with fewer people and more syndicated programming. Then came the ‘digital disruption’ that made so many new audio entertainment technologies available to consumers, and you now have a much more splintered audience than ever before.

How does radio compete in an era of consumer media fragmentation?

It starts with recognizing that radio is no longer just radio – we are in the ‘audio entertainment’ business. There are more content delivery systems than ever before, but the secret to effectively competing in this new world is to focus on the actual ‘delivery’ – the content – and take an agnostic approach to ‘delivery system.’ This means that radio personalities need to be multi-platform, and available in both real-time during their live shows, and on-demand anytime through other platforms. They also need a social media presence and content that extends far beyond their radio show. But it all starts with a great talent.


MORE: Hear more about podcasting and radio at the Digital Marketing Boot Camp, Feb. 15.


Can you give us some examples of digital tools that are now being used in the industry to better connect talent, programming and/or advertisers with your audience? 

Terrestrial radio stations absolutely must have a presence across digital platforms – and most savvy personalities are using social media – particularly Twitter, Facebook, and Snapchat – to better engage with audiences. Also, the audience expects content to be available on-demand, so you’ll find podcasts from your favorite radio personalities on iTunes, Soundcloud, etc. Radio stations also typically employ online research methods to determine what songs to play – often soliciting their listener’s opinions online and using that data to determine programming decisions. And of course, we use digital advertising campaigns to drive audience back to the radio station for contesting, special programming, etc.

And there are plenty of radio station audio streams available online, in addition to internet-only channels… like my own ‘The Blaze Radio network’ – which is Glenn Beck’s single biggest affiliate – producing a bigger audience than any one of our terrestrial radio affiliates. As the ‘connected car’ becomes a reality, consumers will soon have access to every streaming radio station in their vehicle. This will be a game-changer, and will allow real-time audience analysis and audience reaction measurement… what is now the broadcast business will really become a narrowcast business with very individualized media experiences.

Kevin Ketels is President of Kyrris Marketing, a Detroit marketing and communications agency, as well as an Adjunct Professor of Marketing in the Mike Ilitch School of Business at Wayne State University. 

Read more from Kevin Ketels:

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