Douglas Marketing Group’s “Know your 911” campaign continues its winning ways with second international award

It’s another win for Douglas Marketing Group’s (DMG) “Know your 911” marketing campaign. The public service campaign, developed for the Essex Windsor Emergency Medical Services (EWEMS), earned a platinum award from the Summit International Awards, which received 1,100 entries from the U.S., Canada and abroad. Honored with the Summit Marketing Effectiveness Award, the campaign previously received gold award recognition from the international Aster Awards in June 2016 for a 911 outreach video DMG produced as the first step in the broader Know your 911 campaign.

Kay Douglas, president and founder of the international marketing and communications firm, which has offices in Detroit and throughout Ontario, Canada, announced the award.

“When DMG takes on a public service campaign, we take the educational component of the mission very seriously. To blend creative content, visuals and video together to not only engage the public but educate them on a service they think they already know is a complex marketing challenge,” Douglas said. “These international awards are extremely meaningful to Windsor/ Detroit as it not only positions us as a region committed to our community’s EMS services, but also a hub for world-class creative. Even more satisfying is the positive feedback we continue to receive from the campaign at the local level. It tells us we accomplished our most fundamental goals to keep our community informed and prepared.”

The Summit Marketing Effectiveness Award (MEA) is unique in recognizing that the goal of marketing communications is to change, influence or reinforce an audience’s knowledge, attitudes, or beliefs.

“Distinguishing between creativity and effectiveness is a difficult task, so winning a Summit MEA is a significant achievement,” said Jocelyn Luciano, Executive Director for the Summit International Awards. “The combination of experienced judges and our tough criteria ensures that only deserving submissions receive Summit MEA recognition.”

DMG’s efforts have not only earned the agency recognition from within the industry, but also from other emergency care teams, including fire and police, who have expressed interest in replicating the campaign as a result of its effectiveness in educating the community on key public health and safety issues. In response, Essex Windsor EMS and Douglas Marketing Group will offer the campaign for re-sale across Canada, with an option to customize the materials with specific community information using DMG’s proprietary software, DMG Big Picture Landscape®. The software, an easily accessible online tool, allows designated team members to download and distribute the campaign assets and materials as needed.

About Douglas Marketing Group
Celebrating a quarter century of providing art- and technology-infused, relationship-based marketing solutions, Douglas Marketing Group (DMG) is the visionary behind the marketing brand management software and visual roadmap, DMG Big Picture Landscape® and its companion software, ROIAlly™, the strategic marketing return on investment budget tracker. With offices in Detroit, Mich., and Windsor, Amherstburg & Welland, Ontario, the full-service marketing and communications firm offers international reach and local appeal. Learn more at http://www.experiencedmg.com.

About the Summit International Awards (SIA)
Throughout its 22-year history, the Summit International Awards (SIA) organization has established itself as one of the premier arbiters of communication excellence. Using stringent evaluation criteria and blind judging processes, its competitions reward only those firms whose work exemplifies the best in its class. The organization conducts three awards each year: Summit Creative Award, Summit Emerging Media Award and Summit Marketing Effectiveness Award. Additional information about the Summit International Awards and its programs is available at www.summitawards.com.

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Douglas Marketing Group’s trademarked software rewrites the playbook for non-profit cause marketing and fund development

Douglas Marketing Group’s (DMG) new marketing campaign software is poised to change the way non-profits approach cause marketing and fund development. Kay Douglas, president and founder of the international marketing and communications firm, says DMG’s Big Picture Landscape® marketing software is resonating among healthcare clients with small budgets – and big fundraising goals.

The DMG Big Picture Landscape®, which serves as a marketing brand management software and visual roadmap, allows purchasers to access licensed campaign materials and the user-friendly graphics and editing options built into the software so that organizations can personalize the material with their own name and images without changing the overall design.

“Through the software and the licensing arrangement, we are able to resell a fully developed, highly successful campaign to other health organizations anywhere in North America for a fraction of the cost they would pay for the design and implementation of a new campaign,” Douglas said. “In addition, the DMG companion return on investment software, ROIALLY™, tracks and visually displays statistics for each marketing initiative within the campaign, as well as campaign sales and costs.”

Douglas offers an example of how the Big Picture Landscape® worked for one wildly successful fund development campaign.

In 2012, DMG created the It’s In Your Jeans™ men’s prostate cancer and health awareness campaign for the Windsor Essex Cancer Centre Foundation in Windsor, Ontario. The campaign helped the Centre surpass its fundraising goals by $1.4 million, six months in advance of the target date. (It was the third fund development campaign created by DMG where the client exceeded its goal prior to the deadline.) DMG and the Windsor Essex Cancer Centre entered into an agreement to trademark It’s In Your Jeans™, with the Foundation positioned for proceeds from the licensing. In 2016, with six international It’s In Your Jeans™ creative awards under its belt, DMG has licensed the campaign to a Michigan-based philanthropic concern with a grassroots budget.

Douglas explained the genesis of the It’s In Your Jeans™ campaign.

“Fund marketing campaigns need to touch the head and heart. Jeans were the foundation of the campaign because they are a common element relatable to men and women of all ages and all walks of life,” Douglas said. “It’s a fun yet powerful educational approach to very serious health matters. With continued implementation, It’s In Your Jeans’™ impact on men’s cancer awareness and fundraising has tremendous potential to improve health outcomes beyond borders.”

Douglas continues that DMG is in talks now with an internationally recognized healthcare organization eager to purchase one of its 2016 award-winning public service campaigns and share it globally.

“The ability to purchase software for a turnkey marketing campaign launch that has already proven successful is transformative, not only for fund development and cause marketing but for the agency world,” Douglas said. “DMG already has business relationships on both sides of the border, but with this software, we can expand our global reach.”

To learn more about the marketing brand management software and visual roadmap, DMG Big Picture Landscape® and its companion software, ROIAlly™, the strategic marketing return on investment budget tracker, contact Kay Douglas, kdouglas@experiencedmg.com.

About Douglas Marketing Group

Celebrating a quarter century of providing art- and technology-infused, relationship-based marketing solutions, Douglas Marketing Group (DMG) is the visionary behind the marketing brand management software and visual roadmap, DMG Big Picture Landscape® and its companion software, ROIAlly™, the strategic marketing return on investment budget tracker. With offices in Detroit, Mich., and Windsor, Amherstburg & Welland, Ontario, the full-service marketing and communications firm offers international reach and local appeal. Learn more at http://www.experiencedmg.com.

Douglas Marketing Group hires veteran Detroit leader for its U.S. office expansion; U.S./Canada cross-border marketing initiatives define firm’s 25-year history

Douglas Marketing Group LLC (DMG), an international marketing and communications firm with a 25-year history of award-winning creative initiatives, announced Sandy Hudson has joined the firm as Vice President to lead its Detroit office. The announcement was made by DMG President and Founder, Kay Douglas.

“The hiring of Sandy Hudson is the culmination of a ten-year business relationship that has grown through trust, creativity and ongoing collaborations,” Douglas said. “He’s a confident leader and team builder with strong Detroit roots and is uniquely positioned to lead the expansion of our client base in the Detroit market and to continue building a national footprint of clients.”

Hudson has been a mainstay in the Detroit healthcare and nonprofit scene, with six years as Chief Development Officer for Henry Ford Health System and three years leading the Detroit Wayne County Health Authority, among his impressive credentials. Immediately prior to joining DMG, Hudson established the Detroit-based Wins for Warriors Foundation for Detroit Tigers pitcher, Justin Verlander, and served as the organization’s CEO and Executive Director. At DMG, Hudson will direct the activities of the Detroit office, including staff supervision, business development and community outreach.

Under Hudson’s direction, DMG USA immediately plans to roll out DMG’s Big Picture Landscape® communications management software and ROIAlly™ return on investment application to U.S. clients, while expanding the Detroit team with creative and support positions focused on technology-infused marketing.

DMG has been a committed civic partner in Detroit for the last 15 years, providing support to numerous nonprofits. Douglas, who has led a variety of Detroit and Windsor initiatives, including serving as Past President of Executive Women International Detroit – Windsor Chapter, expressed her enthusiasm for strengthening DMG’s ties in the U.S. during the firm’s 25th anniversary year.

“We are pleased to continue serving our long-time U.S. clients and are excited about the growth opportunities here in Detroit,” Douglas said. “Douglas Marketing Group has a strong foothold in the Detroit/Windsor region, and it’s one of the many unique distinctions that set us apart. When the business launched in 1991, it did so by thinking big, never pigeonholing DMG as a small, Windsor-based firm. Instead, DMG was positioned as an asset to an international region, and our longstanding client relationships on both sides of the border support that view.”

DMG has 15 staff members and offices in Detroit and Windsor, Amherstburg and Welland, Ontario. With an early focus on technology and trademarked and licensable marketing campaigns that have been launched in Michigan and Ontario, DMG has built a reputation as a cross-border powerhouse. Hudson welcomes the opportunity to lead DMG USA as the firm enters its next evolution.

“Detroit is ripe for a marketing and communications firm that can leverage its top-notch creative talent and a tech innovation focus with extensive knowledge of cross-border business development with clients that see business opportunity within this international region,” Hudson said. “I am honored to be a part of a company that has such strong business and community relationships, and we will build on that success to bring our talents and expertise to even more clients throughout the next 25 years.”

Hudson holds a master’s degree in health services administration from the University of Michigan and an undergraduate degree in political science from Union College. He is a resident of Grosse Pointe Woods.

About Douglas Marketing Group

Celebrating a quarter century of providing art- and technology-infused, relationship-based marketing solutions, Douglas Marketing Group (DMG) is the visionary behind the marketing brand management software and visual roadmap, DMG Big Picture Landscape® and its companion software, ROIAlly™, the strategic marketing return on investment budget tracker. With offices in Detroit, Michigan and Windsor, Amherstburg & Welland, Ontario, the full-service marketing and communications firm offers international reach and local appeal. Learn more at http://www.experiencedmg.com.

Brinks Gilson & Lione attorney: copyright infringement fears fade with new guidelines allowing vehicle software changes

ANN ARBOR, MICH. – John Lingl, a shareholder in the Ann Arbor office of Brinks Gilson & Lione, one of the largest intellectual property law firms in the U.S., says recent guidelines allowing car owners to modify their vehicle’s software without infringing on the copyrights of automakers is a big win for individuals and aftermarket companies. The Library of Congress, which oversees the U.S. Copyright Office, announced the ruling last week. Prior to the decision, aftermarket companies and individuals who modified their vehicle powertrain controllers to change what is often called “fuel and spark mapping” did so at the risk of copyright infringement.

“Many liken the ability to modify a vehicle’s software and control systems to the ability of mechanics to modify engines, transmission and exhaust systems in an effort to improve vehicle performance,” Lingl said. “Today individuals and aftermarket companies are modifying their vehicle’s software to accomplish some of the same goals – and the new guidelines say they will be able to do so lawfully.”

Some view the push by OEMs to prevent software modification as an effort to wall off aftermarket companies, allowing OEMs to become the sole providers of modified software. In so doing, the OEMs would have the ability to set and control pricing for any software modifications and/or possibly prevent third-party repair shops from performing any modifications to a vehicle’s software. Lingl says there are other considerations, however.

“Industry insiders have legitimate concerns that individuals having the ability to modify one or more elements of a vehicle’s software may make their vehicle vulnerable to cyber security threats and safety issues,” Lingl said. “For example, an individual may inadvertently disable safety systems, such as antilock brake systems and airbags. Also, as Volkswagen has shown, modification of the vehicle’s software could result in vehicle emissions that do not comply with state and/or federal laws.”

With the introduction of the new guidelines, Lingl says to expect OEMs to increase their security measures regarding modification of vehicle software to make it more difficult to for individuals and aftermarket companies to modify.

“The automotive industry wants to protect its technology from improper use and will continue to increase the complexity of its software safeguards,” Lingl said. “At the same time, vehicle owners view their vehicles as their own and want the right to alter them as they see fit. This back and forth won’t be resolved through these new copyright guidelines, but more clear-cut definitions of ownership are certain to evolve.”

The guidelines take effect in 2016 and will be reviewed again in three years.

Brinks Gilson & Lione
The attorneys, scientific advisors and patent agents at Brinks Gilson & Lione focus their practice in the field of intellectual property, making Brinks one of the largest intellectual property law firms in the U.S. Clients around the world rely on Brinks to help them protect and enforce their intellectual property rights. Brinks attorneys provide counseling in all aspects of patent, trademark, unfair competition, trade secret and copyright law. More information is available at www.brinksgilson.com.

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Brooks Kushman Shareholder to Discuss Software Patentability on USPTO Panel

SOUTHFIELD, Mich. – Brooks Kushman Shareholder John LeRoy will serve on a panel during a United States Patent and Trademark Office (USPTO) program exploring software patentability at Lawrence Technical University in Southfield, Michigan on May 20, 2015.

LeRoy will join two other panelists and moderator Christal Sheppard, director of the USPTO’s Detroit office to discuss software patentability in light of the U.S. Supreme Court decision on Alice Corp. v. CLS Bank. The ruling has led to widespread changes in the way that software companies patent their products and ideas.

LeRoy is the chair of Brooks Kushman’s Open Source Compliance practice. His practice focuses on patent litigation in the software, electrical and mechanical arts. With over 15 years of patent litigation experience, he has represented clients in virtually every industry. John has successfully tried patent cases in Federal Courts nationwide and has successfully handled appeals before Federal Circuit.

LeRoy holds a Juris Doctor from the University of Dayton, a Master of Science in electrical engineering from the University of Michigan and a Bachelor of Science in mechanical engineering from the University of Buffalo.

About Brooks Kushman P.C.
Brooks Kushman P.C. is a leading intellectual property (IP) and technology law firm with offices in Michigan and California, and represents clients nationally and internationally with respect to protection, enforcement and monetization of IP, including patents, trademarks, copyrights and trade secrets. The firm has more than 90 intellectual property professionals specializing in various technical disciplines, and has a reputation for providing leading IP counseling with a focus on the business objectives of their clients.

Brooks Kushman counts a number of Fortune 100 companies across a variety of industries among its clients. The firm is also recognized by leading legal publications and rankings, including Corporate Counsel magazine, U.S. News & World Report, Law360, Intellectual Asset Management, Managing Intellectual Property, and Intellectual Property Today. For more information, please visit www.BrooksKushman.com.

IPS Technology Services Launches New Event Management Software

TROY, Mich., June 30, 2014 — IPS Technology Services recently launched a customizable event management software.

The new program—called Event Manager— will allow businesses and organizations to set up an event with specific information about the event including program details, places to stay, and brochures or conference flyers. The program also allows the attendees to register online. After registration, the system also processes and collects payments—which are then deposited into the client’s bank—and then sends confirmation emails to attendees and the event administrator. The system also provides a back end portal through which the event administrator can set up an event, register other attendees and generate reports containing valuable information needed to manage the event.

This month, IPS Technology Services set up the first client with Event Manager and is looking forward to setting up many similar all-encompassing event sites for future clients in the coming weeks.

According to Pradip Sengupta, President of IPS Technology Services, “We have started working on our next release, focusing on promoting events through this product. This will increase attendance and generate more revenue for our clients.”

To learn more about Event Manager and how it could help to organize your next event, please call IPS Technology Services at 248-526-9000 or send an email to info@ipstechnologyservices.com.

About IPS Technology Services

IPS Technology Services provides end-to-end IT services. IPS develops custom applications using state of the art tools such as .Net, C#, VB, SaaS, SOA, Oracle, SQL Server, and/or by using third party software. IPS provides IT services in the following six areas:

1. IT Staffing (SharePoint, Oracle, Java, Dot Net, SQL Server, SAP, PM)
2. Technology Consulting, SharePoint, Enterprise Architecture, Best Practices
3. Web based Enterprise and Mobile Application Development and Integration
4. Healthcare IT with EHR and Practice Management implementation
5. Engineering IT services
6. Website development, Digital Marketing, and Social Media

For more information on IPS Technology Services, please call 248-526-9000 or click www.ipstechnologyservices.com.