Walsh College Website Earns Marcom Award

The redesigned Walsh College website, launched in July 2014, has received a 2014 Platinum Marcom Award for website design.

The Marcom Awards are an international competition that receive nearly 6,000 entries each year. It is one of the largest creative competitions of its kind. Marcom rewards the best entrants in terms of concept, writing, and design of print, visual, audio, and web materials and programs.

The idea for Walsh’s new website was developed early last year. The decision stemmed from the desire to create a more modern feel and design while improving the experience for all users—including prospective and current students, alumni, staff, and faculty.

Walsh College’s ongoing partnership with Element5, a cutting-edge web design and digital marketing agency in metropolitan Detroit, opened the opportunity to begin a website redesign. Throughout the project, the goal was to identify areas of improvement to the site’s problems and solutions to fix them.

“Developing a responsive website wasn’t even on our radar. Element5 identified this as an area where the College’s web presence was lacking and helped us understand why it was crucial to fix it,” said Brenda Meller, Assistant Vice President of Marketing at Walsh College.

“They managed the entire project from planning to launch, and their prompt organization throughout helped us meet our target date of completion. I was extremely pleased with the entire process and outcome of the new Walsh College website, and the improved site performance metrics reinforce that success.”

In the research and testing phase, Element5 interviewed Walsh’s staff and faculty to identify problem areas, designed new wireframes based on the findings and feedback, and created interactive wireframes to allow for on-site testing with current and potential students.

Element5 determined key findings with thorough research that made a tremendous impact on the redesigned site’s success. Following the new site’s launch, site errors declined, usability reached an all-time high and overall traffic increased substantially. A few key metrics showing the vast improvement included a 44 percent increase in new users to the site, 21.65 percent increase in sessions, and 24.49 percent increase in overall goal conversions.

View the award-winning, redesigned Walsh College website at http://www.walshcollege.edu/.

Looking to enhance your company’s web presence? Contact Paul Chambers at Element5 Digital online or by phone at (248) 530-1000 ext. 107.

About Walsh College
Founded in 1922, Walsh College is a private, not for profit institution offering upper-division undergraduate and graduate business and technology degrees and certificate programs. One of Southeast Michigan’s largest business schools, Walsh has locations in Troy, Novi, Clinton Township, and Port Huron, as well as online.

Walsh’s business services division offers the Walsh Institute, which provides solutions for businesses through training, continuing education, and consulting.

Walsh is accredited by The Higher Learning Commission of the North Central Association of Colleges and Schools (www.ncahlc.org; phone: 312-263-0456). The Accreditation Council for Business Schools and Programs (ACBSP, www.acbsp.org) accredits specific degree programs.

IPS Technology Services Redesigns Website and Blog Site for a Marketing Design Firm in Metro Detroit

TROY, Mich., August 15, 2014 — IPS Technology Services recently won a contract to develop an extensive website and blog site overhaul for a fast-growing Design and Marketing firm in metro Detroit.

The client, known mostly for helping organizations and grassroots efforts achieve success if a variety of industries, recently decided to take their marketing and operations in a different direction. As a component of this shift, the client desired a website and blog site that would better engage potential and existing customers.

IPS Technology Services developed the client’s new website to reflect the recent changes in the client’s organization. IPS also developed an application programmer interface (API) to able to collect value-added data from the Internet to help the client carry out their day-to-day operations more efficiently. In addition, IPS redesigned the client’s extensive daily blog site to aid the client in publishing relevant topics in an attractive fashion – effectively gaining and keeping the interest of existing and potential customers.

The result of this project is a fully-functional, client-approved website and blog site with the added benefit of data collection to further aid the client’s growth efforts.

IPS Technology Services offers website development and implementation as one of many systems development services for its clients. Please feel free to contact us at info@ipstechnologyservices.com or call 248-526-9000.

About IPS Technology Services

IPS Technology Services provides end-to-end IT services. IPS develops custom applications using state of the art tools such as .Net, C#, VB, SaaS, SOA, Oracle, SQL Server, and/or by using third party software. IPS provides IT services in the following six areas:

1. IT Staffing (SharePoint, Oracle, Java, Dot Net, SQL Server, SAP, PM)
2. Technology Consulting, SharePoint, Enterprise Architecture, Best Practices
3. Web based Enterprise and Mobile Application Development and Integration
4. Healthcare IT with EHR and Practice Management implementation
5. Engineering IT services
6. Website development, Digital Marketing, and Social Media

For more information on IPS Technology Services, please call 248-526-9000, send an email to info@ipstechnologyservices.com or click www.ipstechnologyservices.com.

IPS Technology Services Wins a Website and Ecommerce Development Project from a Manufacturing Company in SE Michigan

Troy– Jan 30, 2014 – IPS Technology Services was recently awarded a Website and Ecommerce development contract by a golf club manufacturer headquartered in southeast Michigan.

Under this contract, IPS will completely overhaul the current website and add an Ecommerce feature to it. According to the golf club manufacturing company, the look and feel of the current website is not professional and its ecommerce component is clunky. “If a client comes to the website, it is hard to find any meaningful information and the online purchase experience is not user-friendly. This is causing us to lose business or leave money on the table,” says the owner of the company who has recently relocated to Michigan from the South.

IPS Technology Services will completely redo the website by restructuring it appropriately and giving it a fresh look. IPS will also add multiple new Ecommerce features and streamline the purchasing process so that a visitor can find and buy items quickly. IPS will also add three critically important items: the option for the user to customize a club prior to purchase, the ability to generate reports showing purchase status of visitors, and full integration of the website sales information with Quick Books.

All these features will help the client to increase revenue, improve client relationships and streamline operations. By investing in this project, the client will experience a both a cost savings on their website and a revenue increase from an improved customer transactional experience.

About IPS Technology Services

IPS Technology Services provides end-to-end IT services to the Small and Medium Businesses (SMB) marketplace. IPS develops custom applications using state of the art tools such as .Net, C#, VB, SaaS, SOA, Oracle, SQL Server, and/or by using third party software. IPS provides IT services in the following six areas:

1. IT Staffing (SharePoint, Oracle, Java, Dot Net, SQL Server, SAP, PM)
2. Technology Consulting, SharePoint, Enterprise Architecture, Best Practices
3. Web based Enterprise and Mobile Application Development and Integration
4. Healthcare IT with EHR and Practice Management implementation
5. Engineering IT services
6. Website development, Digital Marketing, and Social Media

For more information on IPS Technology Services, please call 248-835-9895 or, click www.ipstechnologyservices.com.

IPS Technology Services Delivers Oracle e-Business Suite Solution to Financial Services Industry Giant

TROY, Mich., August 8, 2013 — IPS Technology Services delivered an immediate solution to a local financial services industry giant with $500M+ in revenue as part of a highly complex e-Business Suite (EBS) project. Having identified an immediate concern by the client, the IPS team quickly addressed the need to allow the project to implement an upgrade of Oracle EBS version 11.5.10.2 to the more powerful and sophisticated 12.1.3.

“This upgrade will enable the client conduct business without interruption as IPS brought the required expertise and resources on board within a week,” says Pradip Sengupta, President and CEO of IPS Technology Services.

This client has served the financial needs of metro Detroit residents for over forty years. By providing them with a quick but effective solution to their needs, IPS Technology Services has ensured that the day-to-day activities of this client will remain uninterrupted—allowing them to continue to serve the local community without having to devote countless man-hours to operating an outgrown IT system.

About IPS Technology Services

IPS Technology Services provides end-to-end IT services to the Small and Medium Businesses (SMB) marketplace. IPS develops custom applications using state of the art tools such as .Net, C#, VB, SaaS, SOA, Oracle, SQL Server, and/or by using third party software. IPS provides IT services in the following six areas:

  1. . IT Staffing (SharePoint, Oracle, Java, Dot Net, SQL Server, SAP, PM)
  2. . CIO Advisory and Technology Consulting
  3. . Application Development and Integration on the Web and Mobile platforms
  4. . Healthcare IT Consulting and Solution (e-HR, PM, HIPAA, Patient Portal, and MU)
  5. . Engineering IT services
  6. . Digital Marketing, Social Media, and Website Design

For more information on IPS Technology Services, please call 248-835-9895 or, click www.ipsts.com.

Auburn Hills Hires Coordinator of Community Promotions and Coordinator of Website and Graphic Design

Auburn Hills, MI—December 26, 2012— The City of Auburn Hills, a dynamic community committed to innovation and growth, announces that Mike Espejo has been hired as the City’s Coordinator of Community Promotions and Julie Knight has been hired as Coordinator of Website and Graphic Design. Both positions are part-time.

Julie Knight is a December 2012 graduate of Oakland University and holds a Bachelor of Arts degree with a major in writing and rhetoric and a minor in graphic design. She graduated from Clarkston High School in 2008 and, during her junior and senior years, attended Oakland Technical Center’s northwest campus for Visual Imaging Technology. Julie joins the City of Auburn Hills from the Auburn Hills Chamber of Commerce, where she served as a student intern and assisted in the creation of communication and promotional materials. She is a resident of Clarkston.

Mike Espejo received a Bachelor of Arts degree in journalism from Oakland University in 2012. At Oakland, he was a reporter for the Oakland Post, the campus newspaper, and covered local, national and campus news. Espejo also worked for the OU News Bureau, a student-run blog that covers campus and tri-county news and focuses on traditional reporting and multimedia stories for the web. He also spearheaded a successful effort to establish the OU chapter of the Society of Professional Journalists during his senior year. At the 2012 Society of Professional Journalists (SPJ) Region 4 Conference in East Lansing, he served on a panel discussing how college-level and professional news outlets can use social media and other networking tools to establish relationships with their audiences and distribute their product. Immediately prior to joining the City of Auburn Hills, Espejo interned with Metro Parent Publishing Group in Ferndale, writing event features and local news articles. He is a resident of Clarkston.

“We are pleased to have Mike Espejo and Julie Knight join our team. Their respective talents will serve us well as they advance the City’s efforts to focus on multiple communication channels to reach out to our constituents and promote the numerous events and economic development initiatives offered in Auburn Hills,” said Assistant City Manager Tom Tanghe.

About Auburn Hills
Auburn Hills, a dynamic community committed to innovation and growth, is home to 20,000 residents and also serves as Michigan’s global business address, with 40 international corporations from 32 countries housed here, including Chrysler Group LLC and Borg Warner headquarters. Auburn Hills’ residents enjoy the amenities of city and suburban living with parks, a revitalized downtown district and a welcoming city complex with a library and community center. Additionally, the city has five colleges and universities, the award winning Palace of Auburn Hills entertainment complex and Great Lakes Crossing Outlets, one of the state’s largest destination shopping centers, providing a variety of cultural, social and educational opportunities to residents, workers and visitors. Learn more at www.auburnhills.org.
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