Clayton & McKervey Director of Marketing named to new Crain’s Detroit Business Notable Women in Marketing List

Southfield, Mich.—Oct. 8, 2018—Clayton & McKervey, an international certified public accounting and business advisory firm located in metro Detroit, is pleased to announce that Denise Asker, Director of Marketing, has been selected for inclusion in the Crain’s Detroit Business inaugural Notable Women in Marketing list, featuring acclaimed women marketing professionals from throughout Michigan working in the private and public sector, including professional service firms, non-profits, academia and utilities.

The women marketing professionals were selected based on their career accomplishments, involvement in civic and non-profit activities and mentorship of others in the field. Crain Content Studio worked with advisors in the marketing field to review nominations and select the final honorees. Asker’s profile on the list can be viewed here.

At Clayton & McKervey, Asker is responsible for ensuring that the firm’s leadership teams and their staff achieve their marketing goals. Since joining the firm in 2015, she has introduced multiple new marketing programs, including extensive use of video, social media, thought leadership PR and recruitment-focused marketing. She also leads the firm’s professional development efforts as it relates to marketing training, ranging from a progressively challenging curriculum for staff and formal sales training for the management team. She coordinates the efforts of multiple external marketing agencies on behalf of the firm, including a PR agency, graphics and social media agency, a website development agency and video studio; all but one of these relationships began under Asker’s direction. She also retained and manages the firm’s outside sales coach. Prior to joining Clayton & McKervey, Asker was the Director of the Auburn Hills Chamber of Commerce, which was named Michigan Outstanding Chamber of the Year in 2015 under Asker’s leadership.

Asker is active in civic and professional activities, including the Association for Accounting Marketing (AAM), where she serves on the strategic communications committee and on the planning committee for AAM’s Winning is Everything conference. She is also a member of PrimeGlobal’s marketing industry group. Asker holds a Master of Management from Walsh College and a Bachelor of Arts in Public Relations from Wayne State University. She is a resident of Grosse Pointe.

Asker joins Clayton & McKervey colleague Margaret Amsden CPA, on the Crain’s Detroit Business Notable Women lists. In May 2018, Amsden was named to the Notable Women in Finance list. Her profile can be viewed here.

About Clayton & McKervey
Clayton & McKervey is a full-service certified public accounting and business advisory firm helping closely held businesses compete in the global marketplace. The firm is headquartered in metro Detroit and services clients throughout the world. To learn more, visit claytonmckervey.com.

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Automation Alley announces two senior director promotions

Automation Alley, Michigan’s leading technology and manufacturing business association, announces that Maryann Daddow has been promoted to senior director of finance and Cynthia Hutchison has been promoted to senior director, Automation Alley.

Hutchison had been director of business development and government affairs at Automation Alley and will continue in that role. Additional responsibilities as senior director include oversight of marketing and facilities management. Daddow had been director of finance and will continue with the elevated financial responsibilities that have emerged from Automation Alley’s transition to Michigan’s Industry 4.0 knowledge center.

Daddow, who joined Automation Alley in 2009, is responsible for accounting and financial management for Automation Alley, as well as the lead interface with outside auditors. She has more than 25 years of experience in finance and accounting, previously working in the automotive industry with Chrysler Group LLC. Her work experience has encompassed technical accounting, financial analysis and controllership responsibilities across a wide range of functions.

Daddow holds an MBA from Michigan State University. She is a resident of Rochester.

Hutchison initially worked for Automation Alley as director of member relations from October 2013 to April 2015. She returned to Automation Alley in August 2016 as director of business development and government affairs. Since rejoining Automation Alley, she has expanded membership at the Foundation level (the highest level of membership) and has sought out new opportunities to maximize Automation Alley’s reach nationally and globally. Additionally, she introduced such popular new member programs as the Tech Takeover, which provides members an opportunity to showcase their expertise on smart technologies for Industry 4.0 to those in the manufacturing and technology fields, and brought in major sponsors and partners for Automation Alley’s 2018 Technology in Industry Report and inaugural, sold-out global Integr8™ Industry 4.0 conference.

In 2006, Hutchison was named one of 14 “Michiganians of the Year” by the Detroit News for her efforts on behalf of Band of Angels, an international advocacy and support organization she founded for educating, employing and providing inclusive opportunities for individuals with Down syndrome, autism and other cognitive impairments. Hutchison started Band of Angels following the birth of her son, Jordan, in 1989, who has Down syndrome. In addition to Hutchison, honorees that year included Dan Gilbert, Matt Cullen and Maggie Allesee. among others.

Hutchison holds a Bachelor of Science degree in Psychology from Allegheny College. She is a resident of Rochester Hills.

“Cynthia Hutchison brings multi-faceted strategic business marketing and sales skills to Automation Alley,” Tom Kelly, Automation Alley executive director and CEO, said. “She’s a senior leader and outstanding connector. As we transition Automation Alley to Michigan’s Industry 4.0 knowledge center, Cynthia has done an outstanding job of educating our members and partners on the value of being actively involved with Automation Alley. On the operations side, she brings creativity and a strong business approach to finding efficiencies that help us best serve our members and our day-to-day operations. Leading our finance area, Maryann Daddow has been an upstanding, trusted leader and has stepped up to embrace the new financial opportunities presented by Automation Alley’s involvement in Industry 4.0. On behalf of our entire team, I congratulate them on their promotions.”


About Automation Alley
Automation Alley is a nonprofit technology and manufacturing business association and Michigan’s Industry 4.0 knowledge center, with a global outlook and a regional focus. We connect industry, academia and government to fuel Michigan’s economy and accelerate innovation. We offer programs and services in business growth, entrepreneurship, talent development, defense and international business, providing resources and knowledge to help our members grow and prosper in the digital age.

Our Mission
The mission of Automation Alley is to position Michigan as a global leader in Industry 4.0 by helping our members increase revenue, reduce costs and think strategically during a time of rapid technological change.

Accounting MOVE Project highlights Plante Moran as a 2014 Best Public Accounting Firm for Women

Southfield, Mich. – June 26, 2014 – Plante Moran, one of the nation’s largest certified public accounting and business advisory firms, was recently named by the Accounting MOVE Project as a 2014 Best Public Accounting Firm for Women.

The MOVE project, now in its fifth year, surveyed 50 firms using benchmarks to evaluate the retention of women leaders in public accounting and their advancement to partnership.
Firms participating in the Accounting MOVE Project were ranked on the range, depth and success of programs and a workplace culture proven to remove barriers to women’s success, especially at midlevel and above.

The Accounting MOVE Project highlights Plante Moran for the firm’s nationally known work-life programs, strengthening the tracking of leadership-bound women and building out the firm’s network of champions for women in the firm’s 19 domestic offices. Specifically, the report applauds Plante Moran for its Women in Leadership program, or WIL, which is designed to accelerate the firm’s ability to both attract and retain women leaders. Introduced in 2013, the program’s long-term goal is to have equal presence, impact and influence from men and women at all levels of the firm, including partnership.

According to Plante Moran Managing Partner Gordon Krater, the firm has seen great success in the first year of the program.

“For more than 25 years, Plante Moran has been a leader in work-life programs and a pioneer in women’s career advancement issues,” Krater said. “The Women in Leadership initiative came into play because we needed to reassert our leadership position in attracting, retaining and advancing women to partnership and other positions of increasing responsibility.

“Since implementing the program last year, we have seen an increase in development opportunities for our staff, creating avenues for women to become partner and further advance their career during partnership. For example, Dianne Wells, who leads the firm’s retail dealer industry, one of the largest practices in the nation focused specifically on auto dealers, was appointed as office managing partner for the firm’s new Detroit office in November 2013. Recently, Dianne was named one of the winners of the Michigan Association of CPAs Women to Watch awards.”

The 2014 Accounting MOVE Project focused on a firm’s return on investment in women through internships, initiatives and influence. According to the report, internship experiences are the single most important factor in a student’s acceptance of a job offer. Eighty-one percent of MOVE firms offer paid internships and successful programs set high expectations and follow-through when those interns are hired as associates, increasing the chance of retention. As an example, the report introduces Michelle Goss, who started with Plante Moran as a winter intern in 1996 and is now a partner and mother of three.

To gain a return on initiatives, the report reveals that weaving succession planning with programs that equip women with key business development, leadership and confidence-building skills, such as Plante Moran does, are the most successful. When tracking a return on initiatives, key metrics are identified and tailored to the firm’s retention, growth and succession goals, as well as new business resulting from the initiative by individual, practice area, office and specific program.

In gaining a return on influence, the report notes that with male partners and principals outnumbering women four-to-one, these senior women have a higher profile with younger professionals, especially women. This increased exposure has resulted in many surveyed firms winning new business, developing brand ambassadors, increasing the firms’ credibility, and giving women the authority to advocate for diverse rising talent.

In responding to the report’s reminder that, “Business skills can be taught. Influence is caught,” Plante Moran partner Sue Perlin, who leads the firm’s WIL program, said her experience bears this out.

“Plante Moran recently elected 18 new partners, 11 of them were women,” Perlin said. “Our ability to have more women in senior leadership positions in the firm depends upon our ability to build a strong bench of women partners. It’s good to see the firm making strides in that direction.”

To read the full report, visit the Accounting MOVE Project website here.

About the 2014 Accounting MOVE Project
The Best Firms were among the 50 that participated in the 2014 Accounting MOVE Project. Through the project and its sponsoring associations, the Accounting & Financial Women’s Alliance and the American Woman’s Society of Certified Public Accountants, the profession can consistently measure the status of women and collaborate on proven and promising practices that advance and retain women. The Accounting MOVE Project research partner is Wilson-Taylor Associates, Inc., which has been measuring and supporting the advancement of women since 1998.

About Plante Moran
Celebrating its 90th anniversary in 2014, Plante Moran (www.plantemoran.com) is one of the country’s largest certified public accounting and business advisory firms, providing clients with tax, audit, risk management, financial, technology, business consulting and wealth management services. Plante Moran has 22 offices and a staff of more than 2,000 professionals throughout Michigan, Ohio and Illinois, with international offices in Shanghai; Monterrey, Mexico; and Mumbai, India. Plante Moran has been recognized by a number of organizations, including FORTUNE magazine, as one of the country’s best places to work.

Plante Moran names new Detroit office managing partner

Southfield, Mich. – October 23, 2013 – Plante Moran, one of the nation’s largest certified public accounting and business advisory firms, announced that Dianne Wells, CPA, will serve as office managing partner of Plante Moran’s new Detroit office, which is scheduled to open in mid-November in the Compuware Building.

Wells, a partner with the firm since 1995, is currently based in the Southfield office. She has a large tax practice and is the leader of Plante Moran’s retail dealer industry, one of the largest practices in the nation focused specifically on assisting auto dealers with a broad range of financial and business issues. Wells’ entire career has been centered on serving owner-managed businesses and she is known for her balanced approach to tax savings, long-term business planning and shareholder relationships.

“Dianne Wells brings not only meaningful professional experience in owner-managed and family-owned businesses to her new role, but a reputation for strong leadership among her colleagues,” said Gordon Krater, Plante Moran’s managing partner. “She is enthusiastic about Plante Moran’s opportunity in Detroit and eager to get started.”

Wells, a Northville resident, holds a bachelor’s degree in business administration from the University of Michigan, Ann Arbor. She is a member of the American Institute of Certified Public Accountants and the Michigan Association of Certified Public Accountants. Wells serves as vice president of the board of Girls on the Run® of Southeastern Michigan, an affiliate of Girls on the Run International, a nonprofit prevention program that encourages preteen girls to develop self-respect and healthy lifestyles through running. She also serves on the advisory board and is a mentor for Women of Tomorrow, a Detroit-based mentoring program for high school girls.

Approximately 50 staff are expected to occupy Plante Moran’s new Detroit office in November. The office, which will occupy 15,000 square feet on the third floor of the Compuware Building, will have a strong manufacturing, distribution, service and real estate group mix and a complementary balance of not-for-profit, government and employee benefit plan teams. In addition to Wells, other Plante Moran staff taking a leadership role in their respective areas in the new office are:

• Bryan Welsh, CPA, partner and Keith Piwko, CPA, senior manager, manufacturing
• Christa LaBrosse, CPA, senior manager, service
• Kellie Goines, CPA, senior manager, not-for-profit
• Bill Brickey, CPA, partner, government and retail dealers
• Dean Rocheleau, CPA, J.D., partner, real estate and office tax director
• Todd McClain, relationship manager, Plante Moran Financial Advisors

The Detroit office will be the firm’s seventh office in southeast Michigan. Plante Moran’s other area offices are located in Ann Arbor, Auburn Hills, Flint, Macomb and two in Southfield.

About Plante Moran:
Plante Moran (www.plantemoran.com) is among the nation’s largest certified public accounting and business advisory firms, providing clients with tax, audit, risk management, financial, technology, business consulting and wealth management services. Plante Moran has a staff of more than 2,000 professionals in 21 offices throughout Illinois, Michigan and Ohio, with international offices in Shanghai, China; Monterrey, Mexico; and Mumbai, India. Earlier this year, the firm was named to FORTUNE magazine’s list of the “The 100 Best Companies To Work For” for the 15th consecutive year. Plante Moran was ranked #25 on this year’s FORTUNE list.

Accounting MOVE Project highlights Plante Moran as a 2013 Best Public Accounting Firm for Women

SOUTHFIELD, Mich., July 8, 2013 – Plante Moran, one of the nation’s largest certified public accounting and business advisory firms, was recently named by the Accounting MOVE Project as a 2013 Best Public Accounting Firm for Women. The MOVE project is geared toward retaining women leaders in public accounting and advancing women to partnership.

According to the Accounting MOVE Project, the firms that participated in the benchmarking project were ranked on the range, depth and success of programs and workplace culture proven to remove barriers to women’s success, especially at midlevel and above.

The Accounting MOVE Project highlighted Plante Moran for making sure women never fall off the radar screen, even when they cycle through alternative career paths or make the most of the firm’s nationally respected work-life programs. For more than 25 years, the firm’s PTA (Personal Tightrope Action) Committee has created and facilitated policies and practices to help retain women and working mothers at the firm, encouraging flexible work arrangements and work-life balance.

Also highlighted was Plante Moran’s new Women in Leadership (WIL) program to help accelerate the company’s ability to both attract and retain women leaders. The program’s long-term goal is to have equal presence, impact and influence from men and women at all levels of the firm, including partnership. According to Gordon Krater, managing partner at Plante Moran, the firm understands its need to continue to attract and retain strong performers in order to best serve clients.

“We want to increase our focus on developing staff faster and better and developing competencies that will allow more women to become partners,” said Krater. “Success will be shown by an increase in the percentage of women partners, women in leadership positions and when Plante Moran has a larger representation of women where there aren’t currently women leaders internally. That will not only define success, but serve as a competitive advantage for the firm and our clients.”

Other key findings reported by the Accounting MOVE Project are that midlevel women quietly disconnect from their ambitions for partnership, often relying primarily on peer relationships for career guidance; work-life concerns remain a primary barrier to women’s ambitions to partnership; women senior staff want more insight into career paths; women managers wish women’s initiatives and professional development were more closely integrated with gaining qualifications for partnership; and several critical miscommunications between women and their firm can derail career expectations.

ABOUT THE 2013 ACCOUNTING MOVE PROJECT
The Best Firms were among the 37 that participated in the 2013 Accounting MOVE Project. Through the project and its sponsoring associations, the Accounting & Financial Women’s Alliance and the American Woman’s Society of Certified Public Accountants, the profession can consistently measure the status of women and collaborate on proven and promising practices that advance and retain women. The Accounting MOVE Project research partner is Wilson-Taylor Associates, Inc., which has been measuring and supporting the advancement of women since 1998.

ABOUT PLANTE MORAN
Plante Moran is among the nation’s largest accounting, tax and consulting firms and provides a full line of services to organizations in the following industries: manufacturing and distribution, financial institutions, service, health care, private equity, public sector and real estate and construction. Plante Moran has a staff of more than 2,000 professionals in 21 offices throughout Michigan, Ohio, and Illinois with international offices in Shanghai, China; Monterrey, Mexico; and Mumbai, India. Plante Moran has been recognized by a number of organizations, including FORTUNE magazine, as one of the country’s best places to work. For more information, visit plantemoran.com.

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Plante Moran Names New Office Managing Partner for Firm’s Southfield Office

SOUTHFIELD, Mich., — November 27, 2012– Plante Moran, PLLC, one of the nation’s largest certified public accounting and business advisory firms, is pleased to announce that Sue Novak, CPA, has been appointed office managing partner of the firm’s Southfield office. With more than 600 staff members, it is the firm’s largest office.

Ms. Novak replaces Plante Moran Partner John Bebes, who served as Southfield’s office managing partner since 2005 and recently assumed leadership of Plante Moran’s firm-wide Not-for-Profit (NFP) practice. As Southfield Office Managing Partner, Ms. Novak will oversee the day to day administrative activities of the office. She will also continue as assurance partner and leader of Plante Moran’s benefit plan audit practice.

Ms. Novak began her career with Plante Moran more than 25 years ago. In addition to leading the benefit plan audit practice, a practice that includes audits of more than 1200 benefit plans annually, she has other significant client service experience in audit and tax engagements and consultations for non-profit organizations and religious congregations.

Ms. Novak is a member of the American Institute of Certified Public Accountants, the Michigan Association of Certified Public Accountants, and Inforum and is a graduate of Leadership Oakland. She holds a Bachelor of Science degree in accounting from Oakland University and is a board member of Leadership Oakland.

About Plante Moran
Plante Moran (www.plantemoran.com) is among the nation’s largest certified public accounting and business advisory firms, providing clients with tax, audit, risk management, financial, technology, business consulting and wealth management services. Plante Moran has a staff of more than 2,000 professionals in 22 offices throughout Michigan, Ohio and Illinois, with international offices in Shanghai, China; Monterrey, Mexico and Mumbai, India. Plante Moran has been recognized by a number of organizations, including FORTUNE magazine, as one of the country’s best places to work.

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