Navigating the Social Media Maze

My 12-year-old son does not watch broadcast television. He has several favorite YouTube channels and interacts with the world through Instagram. If your company wants to remain relevant to the U.S. consumer in our evolving media landscape, you need a plan for social media.

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Welcome to the Age of Ephemeral Marketing

As marketers we have spent years, and in some cases careers, crafting campaigns that stick in the mind of the consumer. These campaigns could have been commercials with catchy jingles, logos that burn into the zeitgeist of an entire country, and products that define a decade or if you were lucky, a generation.

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Generation Z and Snapchat: The Future of Advertising

Every generation is scrutinized more than the last, reviewed tirelessly and considered to be lazier than all others. Millennials are currently the targets of studies, articles and blog posts that aim to point out some flaw in the way they live. However, the generation following millennials is beginning to finally pick up some traction in the internet world – Generation Z.

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