Navigating the Social Media Maze

My 12-year-old son does not watch broadcast television. He has several favorite YouTube channels and interacts with the world through Instagram. If your company wants to remain relevant to the U.S. consumer in our evolving media landscape, you need a plan for social media.

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The Trump Effect: New Year’s Eve Job Expo Michigan Hiring Surge

Ready to jump start the new year with 100,000 new positions available Michigan employers enter 2017 hiring the best and brightest candidates. Currently hundreds of jobs are available for candidates interested in launching a dynamic new career before 2016 ends. Employment predictions indicate employers are optimistic about the election of business tycoon President-Elect Donald Trump, so far it looks like the energy will only kick up in 2017 with the hiring market exceeding expectations within the first six months of the new year.

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Welcome to the Age of Ephemeral Marketing

As marketers we have spent years, and in some cases careers, crafting campaigns that stick in the mind of the consumer. These campaigns could have been commercials with catchy jingles, logos that burn into the zeitgeist of an entire country, and products that define a decade or if you were lucky, a generation.

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