The world of SEO was relatively peaceful last year, but don’t blink. Smart digital marketers understand that it’s critical to stay current on trends and also see what’s looming on the horizon. The formula to move up in search engine results pages (SERP) is always changing but you can dramatically improve your ranking on Google in five simple step
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Having a digital marketing strategy is paramount to survival in today’s business climate. While many people use social media platforms daily, very few understand how to leverage these platforms and reach maximum potential.
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Media fragmentation and digital distribution have dramatically changed the way consumers listen to music and talk radio. In my interview with radio executive Dom Theodore, he addresses why these changes took place and how broadcasters are leveraging digital technology to help compete.
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I want Kylie Jenner to like my work as a PR professional and I want her to post it on Instagram.
It worked for Fashion Nova. Jenner, the youngest and most successful of the Kardashians, with her Kylie Cosmetic line, recently posted a picture (a pic for the Gen Y’rs) on Instagram (Insta for the Gen Y’rs) and simply said, “I love my Fashion Nova jeans,” gathering 2.2M likes.
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In today’s world of instant gratification, consumers expect immediate and effective service when reaching out in any channel, including social media. Brands like Zappos, XBox and Delta offer dedicated support channels and teams to provide assistance 24/7. But, what if you’re not a big brand with fat pockets? How do you build a customer service program that scales to meet the needs of consumers 24/7, knowing that time, budget and resources are limited?
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We all know that you don’t give somebody the hard sell moments after meeting them. “Hi, my name is Joe. Would you like to buy my premium lead generation software?” No. First, you get to know them, then build a relationship and trust.
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This month, I spent significant time researching board members for an MBA class assignment. As is the case with many boards, nearly every person on this company’s board was male, despite the fact that women are more than half the workforce, the breadwinner 53% of the time, and make 85% of household purchase decisions (Source: 3percentconf). During my research, I discovered that the younger board members (typically age 50 or younger) had the largest presence on LinkedIn.
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If you or your company is not on social media, you should. After all, just because you or your company is not Tweeting or otherwise posting pictures or updates, does not prevent others from talking about you. It is important for you to listen to the chatter, know the influencers or where the discussion got started in the first place.
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