Engage Millennial Music Lovers with Digital Marketing

The music industry has seen a shift in consumption from owning music towards accessing it through various streaming platforms such as Apple Music, Spotify, Amazon Music and soon to be launched Pandora Premium. These streaming platforms along with other digital marketing tools are utilized by marketers while consumers spend more and more time on their mobile phones.

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Stop Banner Ads Now (and Consider Native Ads Instead)

The year is 2017, when paid online advertising is at an all-time high and people consume more material online and on their smartphones with each passing year. As that consumed content increases, so too does the opportunity for banner (or display) ads and the belief that those ads will inevitably bring more sets of eyes to the paying advertiser’s website.

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Think Like a Customer

Whenever you get into a conversation about the digital marketing landscape, you are going to hear people say “be authentic,” “don’t sell,” or “make a connection” and these are all correct – but how do you do all that?

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How to Promote Your Brand in 140 Characters or Less

As of the third quarter of 2016, there were 317 million monthly reasons why businesses should promote their brand on Twitter1. Most Twitter users visited Twitter multiple times throughout the day to keep abreast of the news, read tweets from their followers, look for deals, and tweet @realdonaldtrump. Admittedly, I am that person. The challenge for most brands are to gain brand exposure, followers, and conversions from Twitter using 140 characters or less.

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