Supply and (Uncertain) Demand

For all the clean air promise of electrified vehicles, the long road to their mass deployment is full of potential twists and turns presenting risks to the automotive industry, especially suppliers tasked with bringing innovation to the segment and their OEM customers. For starters, research and development costs for electrification, whether it is for a mild-hybrid or pure electric, are significant. That means suppliers are making big investments today for a market presently less than 4 percent of sales with no certainty consumers will want them in the future, or if other variables such as loosened federal regulations may hinder their rollout.

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Spotlight on Electrification

We live in an era of rapid change. The explosion of big data enables technology advances in many industries including transportation and electricity. One of the most exciting areas is where these two sectors overlap. How we view this change will determine Michigan’s future – do we embrace the change as opportunity or fight it as disruption?

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