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2020 NAIAS Puts Next-Generation Mobility in the Driver’s Seat

by Rod Alberts

Executive Director, North American International Auto Show

In just three months, next-generation mobility will find itself on the streets of Detroit as the next-generation of the North American International Auto Show (NAIAS) debuts, June 9th through the 20th.

Held in the summer for the first time, the 2020 show will feature 2-million-square-feet of vehicle and mobility experiences both inside TCF Center and outside in Hart Plaza. It will be a citywide showcase of new vehicles, innovative technology, and dynamic, moving displays and experiential ride-and-drives.

Nearly 117,000 engineers drive innovation here in Michigan, along with our state’s growing reputation as a startup powerhouse. No better place represents the new world of automotive technology and mobility than right here in Detroit, especially at the 2020 NAIAS.

With an expanded footprint, NAIAS is embracing this emerging mobility space with real-life, hands-on opportunities for show-goers to engage with new technologies like never before.

Through Michigan’s NAIAS 2020 Mobility Challenge, show visitors will have an opportunity for their first experience in an automated vehicle. Under the program, autonomous shuttles will provide first-of-its-kind technology demonstrations – on routes from the airport to Detroit and throughout downtown.

And, for the first time the show’s technology exhibition, AutoMobili-D Powered by PlanetM, will be integrated into the main show floor drawing on the synergies between OEMs, technology-driven suppliers, and entrepreneurial startups. Several countries will be hosting startup and mobility pavilions within AutoMobili-D, sharing innovations and new technologies that are moving mobility forward worldwide.

Keynotes, tech-talks, and panel discussions from some of the best minds and most prominent voices in the mobility space will now be featured in three locations — the AutoMobili-D Powered by PlanetM exhibit hall, TCF Center Atrium, and neighboring Crowne Plaza Detroit – to accommodate the growing list of technology and mobility content curation.

What’s more, the show’s expanded technology focus will reach beyond the boundaries of the TCF Center and Hart Plaza campus.

Activations and engagements will be positioned throughout the Motor City, including at some of downtown’s signature parks, such as Campus Martius and the Spirit of Detroit Plaza. Ride-and-drives along Detroit’s waterfront and other experiential activities will put visitors in the driver’s seat.

Also, Motor Bella, our all-new, three-day street festival of Italian and British cars and culture, will bring a unique mobility perspective to the Motor City with a lineup of supercars paired with authentic food and culture from both regions.

Working together with Michigan and the Motor City, NAIAS is the perfect world stage to showcase next-generation mobility that is transforming today’s automotive industry.

This state, this region, and this city are a collective hub for mobility innovation, and we’re ready to show the world in June.