Print Friendly and PDF

5 Reasons Why You Should Hire a Digital Marketing Intern

By Lucia Seprino
Oakland University

If you or your Digital Marketing company hasn’t hired your first intern yet, there is no better time than NOW. It might be time to ask yourself why you haven’t taken advantage of the opportunity. The increasing amount of pros outweigh the cons when it comes to hosting an internship program and these are the top five reasons why you need an intern.

1. Shape Your Future Employee

It’s likely that you will be providing one of the very first experiences that your intern will have in the digital marketing field. There are two ways you could look at this scenario. You could view this as an annoyance – you have to go over the basics with them, spend extra time being a mentor, etc. But you have here a golden opportunity to shape and guide a young mind into your dream employee. Most interns are in their junior or senior year of college, with hopes to attain a position in the field after graduation. The National Association of Colleges and Employers has consistently reported that 20-25% of new hires are sourced from the employer’s own internship program.

If you look at your intern as a potential future employee, things become much simpler. Take this time to teach them how to do things correctly the first time. They will be looking to you as an industry leader. If you guide and teach them the ins and outs of the business, it will make your job easier in the long run because you will know that you taught them (almost) everything they know! Your techniques, strategies, and company values will become the backbone of their real-world education. So shape those young minds and skip the hours of going through endless resumes. You have your future employee right here!

2. Give Back to the Community

You were once in the shoes of these eager students. In a competitive job market, it’s not unusual for companies to require new hires to have experience in the field before they will even be considered for an entry level position. The only problem is this has also caused a competitive internship market. Open up your company’s doors – you have the power to create an opportunity that will give someone the skills to succeed in their career. Bonus: It serves as a great public relations technique for strengthening relationships in the local community.

MORE: Hear more about ways to improve your digital marketing strategy at the Digital Marketing Boot Camp, Feb. 15.

3. The College Student Perspective

Students are social media savvy! Always on top of the latest trends, college students will let you know what’s “in” and what’s not. Their insight can be very valuable if your target market happens to be in their age range. Not to mention, they will keep you up to date on all of the events going on campus that could be useful for promotional purposes.

4. Increase Productivity

We’ve all heard of the stereotypical intern tasks – coffee runs, paper shredding and filing. Don’t fall into the trap of forgetting about your intern and shooing them away with meaningless tasks. If you find yourself having less time to focus on your top priorities because you are so busy crossing everything off of your to-do list, have your intern help lighten the load. Students are excited to learn every aspect of the job. Sometimes we feel like we need to take on the responsibility for every task but there is nothing wrong with handing the baton over to a newbie. As long as they are trained properly, this will create less stress. Time management is extremely important, and instead of always being “busy” you need to refocus to make sure you are being productive. Use your intern as a helpful tool to make the company stronger.

5. Word of Mouth Advertising

As soon as word gets out that a digital marketing company is offering an internship program, word spreads FAST. Did I mention it’s a competitive market out there? Local colleges will soon reach out to you to offer tables at internship mixers, job fairs, and to have your employees offer seminars or be guest speakers on campus. Career service centers and related department chairs keep close tabs on local internships that are available because it is their responsibility to help students find them. Some colleges even require students to have at least one internship completed before they are able to graduate. It won’t be long before you’re one of the most sought after companies to work for by post-grads with a great reputation and relationship with several local colleges and universities.

Tip: Many universities have websites with internship listings that are only accessible to view with a student login. Reach out to college career service centers and they do the hard part for you! Send in your position description and they will be sure to spread the word and post on student pages that would otherwise be inaccessible.

Your new intern will be your biggest brand advocate. If they enjoy their time as an intern, they are going to tell everyone about it. Never underestimate the power of connections. You never know to whom your last intern is going to gush about your company. It very well may turn into your next big client. Having a new intern (or a few) cycling through each semester brings in a lot of new faces. It’s important to check in with them periodically throughout the internship to make sure they are comfortable and they are feeling fulfilled throughout their time with your company.

←Back to Digital Marketing Boot Camp