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Auburn Hills leaders respond to announcement of new Fiat Chrysler Automobiles headquarters

Auburn Hills, Mich.—Jan. 29, 2014— New Auburn Hills Mayor, Kevin McDaniel, 35, was both sentimental and optimistic in responding to the announcement that the newly formed Fiat Chrysler Automobiles N.V. will be headquartered in the Netherlands.

“As a lifelong resident of Auburn Hills, I took pride in knowing that one of the greatest car companies in the world was headquartered in my hometown,” said McDaniel. “While we would have loved to have seen newly formed Fiat Chrysler Automobiles keep their world headquarters location in Auburn Hills, I’m excited to see Chrysler thriving as a result of its relationship with Fiat. I am confident Fiat Chrysler Automobiles will continue to be a good news story for Auburn Hills and the region. The company and its employees will still remain a very important part of Auburn Hills.”

Pete Auger, city manager of Auburn Hills, echoed Mayor McDaniel’s optimism.

“While Auburn Hills will no longer have bragging rights to Chrysler being headquartered in our city, the relocation of the headquarters is symbolic rather than economic in terms of impact,” said Auger. “The heart, soul and creative and intellectual engine of a tremendous automotive company remain in Auburn Hills. We congratulate the newly formed Fiat Chrysler Automobiles and look forward to their continuing contributions as a vital member of the Auburn Hills community.”

Mayor McDaniel will talk about the Fiat Chrysler Automobiles announcement and more at the city’s annual State of the Community breakfast, sponsored by the Auburn Hills Chamber of Commerce and held from 8 a.m. to 10:00 a.m. (Jan. 30) at the Palace of Auburn Hills.

About Auburn Hills
Celebrating 31 years as a city in 2014, Auburn Hills is home to 21,000 residents and also serves as Michigan’s global business address, with 40 international corporations from 32 countries housed here. Auburn Hills residents enjoy the amenities of city and suburban living with parks, a revitalized downtown district and a welcoming city complex with a library and community center. Additionally, the city has five colleges and universities, the award winning Palace of Auburn Hills entertainment complex and Great Lakes Crossing Outlets, one of the state’s largest destination shopping centers, providing a variety of cultural, social and educational opportunities to residents, workers and visitors. Learn more at