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Auto Show Perfect Platform to Showcase Industry’s Resurgence to Global Investors

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The 2016 North American International Auto Show offered the perfect backdrop for the Detroit Regional Chamber to show the economic resurgence of Detroit to a global business audience. In addition to the automotive industry, the state and region’s assets were on display during a week of events hosted by the Chamber.

Among this year’s highlights include:

  • Partnering with Delta Air Lines to host over 350 guests, including 54 economic developers and business prospects from around the nation, in the Delta Sky Lounge during Industry Preview Days.
  • Leading a tour of the NAIAS showroom floor with the Michigan Legislature’s Automotive Caucus, and hosting a reception with MICHauto investors.
  • Framing the auto industry and the Detroit region’s comeback for over a dozen local and national media, including: CCTV America, The Detroit News and WJR 760.
  • Building on MICHauto’s #MichiganIsAuto social media campaign to increase awareness about the auto industry, including a billboard on I-94 near Detroit Metro Airport.
  • Hosting senior members of the U.S. Army Materiel Command, TACOM and TARDEC for a tour of the NAIAS showroom floor to highlight the economic impact of the defense industry in Southeast Michigan.
  • Inviting International Automotive Components President and CEO Steve Miller to keynote the MICHauto Annual Meeting, who discussed the importance of Michigan’s R&D leadership.