Clayton & McKervey, an international accounting and business advisory firm servicing growth-driven middle-market companies, introduced both a new logo and web site on May 2. Created by Perich Advertising + Design, the new design prominently features the ampersand, a symbol conveying the firm’s reputation for delivering high-quality tax and accounting services along with a refreshing, unexpected and relevant client service experience.
“The more we delved into the history and culture of Clayton & McKervey, the more convinced we became that they consistently exceed expectations,” said Ernie Perich, president and creative director of Perich Advertising + Design. “The ampersand, already part of their name, was incorporated naturally into their new logo and brand.”
Clayton & McKervey’s logo was adapted to C&M red and gray to convey the energy and stability of the firm. The responsive web site was designed to connect with businesses seeking CPA firms with Clayton & McKervey’s depth of expertise with international markets and closely-held businesses.
According to Denise Asker, Clayton & McKervey’s director of marketing, “The firm’s new presentation is rooted in Clayton & McKervey’s core values: performance, a can-do attitude, fun, and the passion to help others succeed. These values are lived out daily, and we are excited to see them reflected in our marketing.”
Clayton & McKervey is a metro Detroit-based accounting and business advisory firm helping growth-driven entrepreneurial companies compete in the global marketplace. The firm was established in 1953, is headquartered in metro Detroit and services clients throughout Europe, China, North America and South America.
To learn more, visit claytonmckervey.com.
