Business Community Rallies Around ‘Rona 4 Real’ Campaign to Prevent COVID-19 Among Youth

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A coalition of health care and business leaders recently launched the Rona 4 Real campaign to spread awareness of the seriousness of COVID-19 to Michigan’s young adults, ages 18-29. As of August, 25% of the state’s overall cases were in individuals under 30.

Rona 4 Real’s mission is to break through the caution fatigue that has set in among Michiganders 18-29 years old to reinforce the dangers the virus still poses and encourage the continuation of safe practices like mask-wearing and social distancing. The ongoing impacts of the spread of COVID-19 continue to manifest in struggles for local businesses, especially small businesses, so efforts to ensure the health and safety of Michiganders are of priority interest to business leaders.

Businesses supporting the campaign include Barton Malow, Beaumont Health, Consumers Energy Foundation, Dow, DTE Energy Foundation, General Motors Co., Henry Ford Health System, Herman Miller, Lear Corp., Meijer, Oakland University, Quicken Loans Community Fund, Spectrum Health, Steelcase, TCF Bank, UAW Michigan, and Wolverine Worldwide.

Related: #MaskUpMichigan to Keep Businesses Open

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