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Creative Many Michigan Releases 2016 Nonprofit Creative State Michigan Report, Details Billions of Dollars Contributed to Michigan Economy

In its fifth installment of the Creative State Michigan report, Creative Many Michigan – the statewide organization that develops creative people, creative places and the creative economy for a competitive Michigan through research, advocacy, professional practice and communications – released its report focused on Fiscal Year 2013 for nonprofit arts and cultural organizations in Creative State Michigan: The 2016 Nonprofit Report. The report is available at

Creative State Michigan 2016 details economic and social data from 406 nonprofit arts and cultural organizations, representing an estimated 16 percent of the more than 2,000 cultural groups operating statewide. The data reveals that these organizations contributed more than $610 million in direct expenditures to Michigan’s economy in 2013, a $15 million increase from the previous year.

Michigan’s arts and cultural destinations showed growth in their essential value to the state’s tourism industry, generating more than $2.8 billion in state tourism revenues in 2013, an increase of nearly $387 million from 2012. That represents 20 percent of the state’s total tourism revenues that year – more than professional sporting events, golf, boating and sailing, hunting and fishing, and hiking and biking combined.

“The Creative State Michigan 2016 report continues to demonstrate the incredible impacts that Michigan’s nonprofit arts and cultural organizations bring to our state’s economy, the vibrancy of our communities, education of our children and audiences of all ages,” said Jennifer Goulet, president and CEO of Creative Many. “Much of the data for fiscal year 2013 shows increases over the previous year, indicating a continued positive trend of arts and culture as a significant contributor to the successful mix for Michigan’s economic future.”

The report affirms the creative economy as a significant financial contributor and strategic opportunity for Michigan’s economic resurgence. Of the more than $610 million in annual expenditures by the nonprofit creative community in 2013, more than $208 million supported salaries for 25,490 jobs, a more than 4 percent increase in total salaries over 2012 data. These organizations contributed more than $16 million in payroll taxes, a 5.6 percent increase from the previous year.

The report also provides indicators for the resources the arts provide for Michigan’s schools and children, as well as residents of all ages. Michigan’s cultural groups are reaching a broad audience, reporting nearly 25 million visits in 2013, 65 percent of which were free of charge. In 2013, nearly 3.3 million students benefited from educational programs and events offered by arts and cultural venues statewide, including more than 20,000 youth and school group visits to cultural venues and more than 26,000 cultural visits in schools.

Sources for Reporting

Data sources for the Creative State Michigan 2016 report include DataArts (formerly the Cultural Data Project), the Michigan Economic Development Corporation and the Michigan Council for Arts and Cultural Affairs, interpreted by Creative Many Michigan.

About DataArts
Launched in May 2004 as the Cultural Data Project, DataArts is a powerful online management tool designed to strengthen arts and cultural organizations. It provides reliable, longitudinal data and enables participating organizations to track trends and benchmark their progress through sophisticated reporting tools. DataArts operates in 13 states and the District of Columbia, and serves more than 16,000 arts and cultural organizations. For more information, visit

Creative State Michigan is made possible through the leadership and generous support of:
Creative Many Michigan
Community Foundation for Southeast Michigan
Irving S. Gilmore Foundation
The Kresge Foundation
Michigan Council for Arts and Cultural Affairs

About Creative Many Michigan
Creative Many Michigan is the statewide organization focused on the mission to develop creative people, creative places and the creative economy for a competitive Michigan through research, advocacy, professional practice, funding and communications. Creative Many’s offices are located at TechTown Detroit, The Runway in downtown Lansing and in downtown Grand Rapids.

For more information, visit