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Detroit Regional Chamber’s MICHauto Program Accelerating Efforts, Building Partnerships to Promote Michigan’s Automotive Industry

DETROIT, August 2, 2012 – Building on the momentum following its launch earlier this year, the Detroit Regional Chamber’s MICHauto program continues to create partnerships and accelerate efforts to promote, retain and grow Michigan’s automotive industry.  MICHauto’s work will be on full display at next week’s Management Briefing Seminars hosted by the Center for Automotive Research (CAR) in Traverse City.

MICHauto will participate as an exhibitor and will also partner with the Michigan Economic Development Corporation (MEDC) and AutoBeat Group during a special reception on Tuesday night, which will help showcase Michigan’s prominent role in the automotive industry.

“The Center for Automotive Research is a tremendous asset to the automotive industry and should be applauded for its efforts,” said Chamber President and CEO Sandy K. Baruah. “MBS provides a great stage from which to remind the world that Michigan is still the best place in the world to design, engineer and produce automobiles. From the reception on Tuesday to Governor Snyder’s participation at MBS, it’s going to be great to see Michigan in a high visibility role at one of the nation’s premier automotive events.”

Since its launch in January, MICHauto has worked hard to promote Michigan’s automotive industry by:
•    Adopting a governance structure including a steering committee of key leaders from the industry.
•    Partnering with the Michigan Israel Business Bridge to connect high-tech auto suppliers from Israel to Michigan-based suppliers and manufacturers in June.
•    Hosting an event in July in partnership with the MEDC at the Federal Reserve Bank of Chicago – Detroit branch to educate members on potential solutions to the engineering talent shortage in the automotive industry.
•    Initiating a report detailing Michigan’s automotive assets and improved business climate.
•    Contracting with an organization in Lansing to provide its members weekly legislative updates.

“You can’t find a region or state in the world better positioned than Michigan to lead automotive innovation throughout the 21st century,” Baruah said. “Michigan has all the assets to remain the epicenter of the global automotive industry, and MICHauto is working diligently to build the partnerships and support to keep it that way. Despite Michigan’s automotive legacy, it is going to take a unified statewide effort to succeed in the highly competitive global marketplace.”

About MICHauto
As a key economic development initiative of the Detroit Regional Chamber, MICHauto is dedicated to promoting, retaining and growing the automotive industry in Michigan. It strives to be the unified voice of Michigan’s automotive industry convening various stakeholders and fostering collaboration on advocacy, economic development and talent issues. To learn more, visit

About the Detroit Regional Chamber
With over 20,000 members and affiliates, that employ over three quarters of a million workers, the Detroit Regional Chamber is one of the largest chambers of commerce in the country. The Chamber’s mission is carried out through business attraction efforts, advocacy, strategic partnerships and providing valuable benefits to members. For more information, please visit

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