Discover Auto Tours

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As part of its talent attraction efforts, MICHauto has partnered with Project Lead The Way to identify and engage high school students within the Detroit region. Through the coordination of guided tours of automotive and mobility centers for students and their instructors, the program will educate the students on the industry, its technology, and promote careers in automotive and mobility as exciting and viable career choices.

By creating a more positive perception of the industry, Discover Auto will stimulate the pipeline of talent that considers a career in automotive. Secondly, the program aims to broaden students’ view of opportunities in the industry beyond solely engineering-based careers by highlighting the many career pathways within the field, including technology, innovation, legal, marketing, supply chain, and other international business-based careers.


Generally, the tours last two to three hours and include a brief classroom-style introduction followed by an interactive tour of the facility. The students are provided with technology and/or testing equipment demonstrations and are encouraged to engage with industry leaders throughout the day. Student capacity is also dependent upon the capacity of the host company’s facility, but accommodations can usually be made for 20 to 40 students, their teachers, and chaperones.


  • MICHauto matches interested school administrators to a geographically appropriate host company. The selection of tour dates and times are dependent on the schedules and availability of each school and their host company.
  • MICHauto covers the cost of transportation to and from the host company facility.

Project Lead The Way

Project Lead The Way (PLTW) is a nonprofit organization that provides a transformative learning experience for PreK-12 students and teachers across the U.S.

PLTW creates an engaging environment and empowers student to develop in-demand knowledge and skills necessary to thrive in an evolving world. The hands-on, collaborative nature of PLTW programs helps prepare students for success in the automotive and mobility industry.

Through Discover Auto, students will be able to see the direct link between the transportable skills they are developing in PLTW and the work being done in the ever-growing automotive and mobility industry.

If you’re interested in learning more about Discover Auto Tours, please contact Jenny Orletski-Dehne.

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