Detroit Means Business, Kanopi Social, and the Growth with Google Digital Coaches in Michigan have collaborated to host a series of complimentary events aimed at empowering small businesses to leverage the 2024 NFL Draft to their businesses’ advantage.
The multi-part series will teach small businesses the benefits of and how to best use Google My Business, a free online business directory. In-person sessions begin April 1 until April 8 and will teach business owner strategies to leverage this platform to increase visibility and attract more customers as Detroit welcomes fans from across the county. Covering a wide array of topics, these sessions will delve into the nuances of optimizing Google My Business profiles and enhancing local search rankings to ultimately drive foot traffic to downtown businesses.
At the core of this initiative lies a simple yet profound truth: a business’ online presence can make or break its success in today’s digital age.
For small businesses, maximizing their visibility for the NFL Draft activities is not just beneficial— it’s essential for longevity. With consumers increasingly relying on search engines and digital platforms to discover local businesses, the importance of optimizing their online presence cannot be overstated. By elevating their digital footprint, the businesses of Downtown Detroit can benefit long after the foot traffic from the 2024 NFL Draft dies down.