Spain, located in Southwest Europe, occupies 85% of the Iberian Peninsula. Spain is the fourth-largest economy in the Eurozone, is the 14th-largest economy in the world, and has one of the strongest domestic markets in Europe. Many U.S. businesses are drawn to Spain because of the two countries’ close bilateral relations. Spain offers businesses the opportunity to grow their global sales, with Spain’s industrial sector attracting many U.S. companies involved in automobiles, chemicals, pharmaceuticals, industrial machinery, etc, due to the industry’s success. Are you interested in learning more about the global market opportunities in Spain?

Join us on Aug. 14, 2025, for a virtual Business Travelers series session on Navigating Spain! We will cover how-tos and best practices for doing business in the Spanish market, as well as, how to maneuver through cultural nuances business professionals often face while working with or traveling to Spain.

Topics of discussion will include, but are not limited to:

• Country Overview
• Business Meetings
• Gift Giving
• Communication
• Business Attire
• Negotiating Tactics

Sponsored by: The Gerald R. Ford International Airport & Michigan Economic Development Corporation

A link to the virtual training will be sent to registrants 24 hours before the start of the session.