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Health Care Leaders: Employee Engagement Key in Age of Consumer-Driven Care

In an age of consumer-driven health care, finding innovative ways to get employees to adopt healthier behaviors at an early stage is critical to controlling cost for businesses and providers. That was a key message at Forward Thinking: The Evolution of Employee Health Engagement, hosted by the Detroit Regional Chamber. The event, held last week at AIAG in Southfield, attracted over 40 health care experts, providers, and businesses representatives across the region.

Keynote speakers included Scott Foster, CEO of Wellco Corp., who outlined an action plan for employers. The American Medical Association’s Shannon Haffey stressed the importance of engaging at-risk employees before they are diagnosed with high-cost health conditions while University of Michigan Professor Jeff Kullgren provided an overview of a study of consumer decision-making for patients who have high-deductible health plans. The Chamber also announced a new project in collaboration with ROC Group to engage millennials in health care. For more information, or to participate in the project, contact Jonathan So at