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Health Management Associates Selects Brogan & Partners as Agency

BIRMINGHAM, Mich., Nov. 18, 2013—Health Management Associates (HMA), an independent, national research and consulting firm focused on publicly financed healthcare, headquartered in Lansing, Mich., has named Brogan & Partners as its agency. Ellyn Davidson, managing partner for Brogan & Partners, made the announcement.

“We are excited to work with HMA, leveraging our agency’s 29 years of healthcare industry experience to help elevate the HMA brand in the marketplace,” Davidson said.

Brogan & Partners will work with HMA to develop a more robust integrated marketing communications platform, with an emphasis on inbound marketing strategy, creative production and corporate branding. The work will begin immediately.

“Brogan & Partners has an exceptional track record of building brands in the healthcare industry,” said Kelly Niebel, Communications Director for HMA. We had repeated success with Brogan over the years at the Michigan Department of Community Health. They never seem to run out of fresh, strategic ideas to grow awareness and drive consumer use.”

About Brogan & Partners
Brogan & Partners creates and converges advertising, social media and mobile media with an emphasis on brand engagement and specialties in health care marketing and marketing to women. Since its start in 1984, Brogan & Partners has built a solid reputation on results-driven campaigns that build brands, transform opinions and deliver consistently excellent ROI for its clients. The agency is headquartered in Birmingham, Mich. and has a service office in Cary, NC. For more information, visit www.brogan.com.