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Identity Launches New Website

BINGHAM FARMS, Mich., July 14, 2014 – Bingham Farms, Michigan-based Identity, an integrated public relations firm, announced today that it launched a new website that represents the firm’s evolution as an agency. Identity Managing Partner Mark Winter made the announcement.

“We’ve been using three words to describe the new website: bold, professional and sophisticated—which also represent our approach as an integrated PR firm specializing in media relations, marketing and creative,” said Winter. “As we’ve evolved over the years, we recognized the need for a website that accurately captures who we are, shares our client success, and better defines our approach and expertise.”

The new site features the firm’s diverse client portfolio encompassing more than a dozen industry verticals with 60 clients in Michigan and across the U.S. One of the most robust content sections is a library of case studies, which serves as a snapshot of the firm’s customized client programs and results delivered.

A dramatic contrast from the firm’s former site, the new design elements include impactful photography, bold and vivid colors, and a fluid, clean design. Visit the new site at

Identity is an integrated public relations firm driving strategic communications programs for a diverse portfolio of clients across the United States. Identity provides expertise and continuity of message through the areas of brand strategy, media relations and marketing, social media and creative design. Comprised of a unified team of disciplined specialists, the company employs a proven process of discovery, strategy, planning, execution and measurement in all programs. Founded in 1998, Identity is based in Bingham Farms, Mich. For more information, visit