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Katy Cockrel

Director of Strategic Communications, Ignition Media Group

Katy_Cockrel_2151(1)Katy Cockrel is the director of strategic communications at Ignition Media Group (IMG), a boutique integrated marketing agency in downtown Detroit. She oversees public and community relations strategy for the agency’s retainer and project-based clients. Her experience took her to London, Chicago and New York before returning to her hometown of Detroit in 2009.

Prior to joining IMG in July 2011, Cockrel was the small business programs manager at the Detroit Regional Chamber. She has also worked at internationally renowned public relations agencies and in an in-house capacity as the sole public relations coordinator for Intermix, a 27-store luxury retailer headquartered in New York City. At Intermix, she oversaw media relations both nationally and in the store’s then 25 regional markets.

Cockrel holds a dual Bachelor of Arts degree in political science and public relations from Wayne State University where she was a member of the David Mackenzie Honors Society. She is a member of the B.I.N.G. Institute’s Emerging Leaders Roundtable, the Detroit RiverFront Conservancy’s active professionals committee, Riviere 28, and the Detroit chapter of the Public Relations Society of America. She also served as a member of the host committee for Another Detroit is Happening.