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Detroit Regional Chamber > Racial Justice & Economic Equity > Lowe’s Brings Back Pitch Competition to Support Minority-Owned Small Businesses

Lowe’s Brings Back Pitch Competition to Support Minority-Owned Small Businesses

July 22, 2021
Making It…With Lowe’s, a pitch competition for small businesses, is back as part of Lowe’s continued effort to carve out space for minority-owned, woman-owned, veteran-owned, and other diverse-owned small businesses in the home improvement industry.

The competition has three phases.

Phase 1: Lowe’s will select up to 375 applicants to potentially sell their products on Lowes.com. Of those 375, Lowe’s will invite up to 75 to move to the second phase.

Phase 2: Invited applicants will meet with Lowe’s merchandising representatives to be considered for additional promotion and support. They will also participate in a live pitch to Lowe’s executives.

Following the pitch, Lowe’s will invite up to 15 applicants to submit a five-minute video on why they should “make it with Lowe’s.” Six will move on to the final phase.

Phase 3: The six finalists will participate in a group mentoring session to prepare for their live pitch to Lowe’s executives, with the chance to win continued support in growing their small business.

The online application for Making It…With Lowe’s is open until 2:59 a.m. EST on July 31. Apply on Lowe’s website.