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Lynda Rossi

Executive Vice President, Strategy, Government and Public Affairs, Blue Cross Blue Shield of Michigan

Lynda RossiLynda Rossi is executive vice president of strategy, government and public affairs for Blue Cross Blue Shield of Michigan (BCBSM). In this role, she helps shape the overall strategy and direction of Blue Cross. Rossi’s areas of executive leadership and oversight include corporate strategy, Office of National Health Reform, governmental affairs and public policy, corporate communications, BCBSM Foundation, and social mission. She also oversees the company’s governance and prioritization process with respect to strategic corporate initiatives and major projects. Rossi previously served as vice president of public policy and social mission for BCBSM.

She is president of the BCBSM Foundation board of directors and serves as a board member for The Center for Healthcare Research & Transformation, the Metropolitan Affairs Coalition and AmeriHealth Caritas Family of Companies.