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Managing Crisis: Protecting Your Business From Cyberattacks

Crises are inevitable. Developing a plan to handle them is only the first step. At Your Company’s Crisis: What You Need to Know Now, experts will cover several crises examples including de-escalating disasters, protecting an organization’s image, and solutions to cybersecurity crises.

Tina Kozak, president of the public relations agency Franco, will join a panel discussion that will provide solutions for best security tactics to protect from cyberattacks. She provided some advice about dealing with crises and shared what she is looking forward to at the event below.

See the full agenda and register for the event here.

Why is it important to have a crisis management plan? How often should it be reviewed or updated?

Nothing prepares you for a crisis like actually going through one, but the next best thing is a well-detailed plan you can follow when a crisis hits. Even outlining the basics (key contacts/roles, critical audiences, first-line communication protocol, spokesperson readiness) will save precious time.

The plan should be reviewed and updated annually, or when there are key leadership changes. In addition to reviewing and updating the plan, consider crisis training/drills on occasion to put your plan to the test.

What is one common mistake you see organizations make when it comes to managing a crisis?

Organizations often overlook “front line communicators” when managing a crisis. Who answers the main line, who sits at the reception desk or entry gate? Administrative and facilities staff are key gatekeepers to your company and your brand — they should be adequately prepared and nurtured in a crisis.

How does a cyberattack differ from other types of crises (i.e. HR or PR issues)?

The full impact or damages are often not immediately clear in a cyberattack. It’s important not to make assumptions or commit to timelines until you understand the full impact. Frequent communications, as information becomes available, is the best approach.

With cyberattacks happening so frequently, what is one quick step businesses can take right now to help protect themselves?

Many cyberattacks are the result of an employee not recognizing a threat. Training and simulations can really help educate employees, making them less likely to fall victim to a cyberattack.

What are you looking forward to most at the event?

I think attendees will be surprised to hear the types of unexpected crisis situations businesses are facing, and how they’re managing through them. Nothing compares to going through an actual crisis to help you prepare, but the next best thing is sharing best practices that work!

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